the Week in Social Media & Style | Week 2/52
Published in
6 min readJan 12, 2017
Style & Design Trends
- There’s more than one way to decorate a kitchen. When your style is bohemian and your space is small, it’s totally okay for a luxe and layered approach to decor to continue over into your kitchen space. This space pictured above fits into the 2017 meta-trend bucket of opulence with it’s layered rugs, rich colors, and patterned tiles. It would all be a little much if it didn’t work so well together. Note the design choice for their center island ; an airy and open waterfall counter in high-gloss white paired with spindly wooden stools. — Via SavvyHome
- Herringbone wood inlay for floors is coming back across spaces. From traditional to country, traditional to modern, this is one classic that always looks handsome no matter the decor style. — Via Desire to Inspire
- “ Norm Architects have designed a beautiful bathroom series for Inbani called Prime. Inspired by antique metal bathtubs and sinks with traditional rolled edges, the new designs are made from contemporary materials, but with the soft poetic appeal of the antique tubs. The soft shape of the new bathtub and sinks resemble that of a water filled balloon, thus creating a natural shape that is both inviting and familiar, yet also modern.” — Via the Design Chaser
- Target is teaming up with K-beauty guru Alicia Yoon to bring her ‘Peach and Lily’ line to Target stores and online in the coming months. The collection will be in stores starting January 15th. — Via Retail Dive
- Mega-makeup brand L’Oreal Paris brought Snapchat Spectacles to the Golden Globes. According to a report in Marketing Dive, “the hardware camera devices were worn by celebrity makeup artist Sir John and two other L’Oréal Paris brand ambassadors streaming 10-second videos from behind the red carpet at the awards show to the makeup company’s Snapchat account.” — Via Marketing Dive
Social Media & Marketing Trends
- Lush cosmetics has a relatively advanced social media marketing strategy in comparison to other beauty brands of a similar stature. In a similar vein to cult beauty brand Glossier, Lush has evolved their digital marketing strategy to be much more content-driven, resulting in an engaged community that looks to their content for both information and entertainment purposes. Notable strengths of the Lush digital marketing strategy includes a strong brand ambassador program, an inspired hashtag strategy that allows the brand to re-purpose all sorts of creative user-generated content on their own platforms, and a standalone app that allows users to both shop and consume the brand’s creative content. Taking a cue from brands that have launched spin-off publishing arms, Lush currently boasts a 10-person editorial team that works on a handful of content projects, including a print magazine called the Lush Times and a smattering of branded video documentaries. — Via Glossy
- Snapchat shows “belief in UK creative industry” as it opens international HQ in central London. — via Marketing Week
- In a digital media landscape that is highly competitive, the hottest job in digital marketing these days is the programmatic analyst. The function and the role vary slightly by publisher, but essentially their essential function within a team is to assimilate reams of data from multiple sources, then distill what changes can be made to the company’s open-market programmatic trading process. — Via Digiday
- “Following the announcement that Facebook is looking to enable mid-roll video ads on posted videos of 90 seconds or more, Ad Age has reported that Instagram is also looking to add a new video ad component, though this one will be within Stories. The new Stories mid-roll units would appear within organic Stories content — as you advance from one slide to the next, an ad would appear wedged between. Snapchat offers similar advertising products within some of their premium content offerings. Instagram’s ads would be a little different, in that they could theoretically appear in any Stories content — at least, that’s how it reads at this stage.” — Via Social Media Today
- “Instagram is still primarily an off-platform experience.” Here’s how news broadcasters are hyperlinking off-platform within Stories.
- As Facebook and Twitter stumble on measurement, Snapchat is scoring brownie points on its third-party video ad metrics.
- An hour-long video of a man being verbally and physically assaulted was broadcasted via Facebook Live last Wednesday. The torture video seemingly slipped past Facebook’s monitoring service and was up for hours before authorities and civilians notified Facebook of the disturbing content. Chicago police have arrested and charged four suspects in connection to the crime. Going forward, some brands and publishers may become more wary of posting live content to Facebook knowing that content is posted in real-time and is uncensored by Facebook at this time. — via Adweek
- Pernod Ricard pushes innovation agenda with connected cocktail library launch. The brand unveiled their innovation at the Consumer Electronics Show in a move to ensure it shows up in unfamiliar environments. Pernod Ricard is pushing further into the Internet of Things (Iot) by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online. The Opn product was unveiled at Consumer Electronics Show (CES) in Las Vegas yesterday (5 January). Pernod Ricard says the aim is to transform the way consumers enjoy spirits and experience mixology at home. — Via Marketing Week
- The latter half of 2016 found Facebook aping Snapchat features shamelessly. After the acquisition of Instagram in 2012, it’s clear that Instagram and Facebook are deploying a two-pronged approach when it comes to competing against Snap Inc. — copying and improving, differentiating, or both. Although this sounds like a headache for relatively small upstart Snapchat, experts are saying it may not make much of a difference, as the key differentiator between Facebook, Instagram, and Snapchat is use. Snapchat has decidedly won younger audiences, most notably Generation Z, who are growing increasingly weary of Facebook. Even Instagram stories, the biggest challenger to Snapchat’s brand in recent months; may not be as much of a concern if brands continue to use them in different ways. Rebecca O’Neill, senior account executive at Bliss Integrated Communication., explained in a recent article published in MarketingDive that the two channels will continue to connect with different users and demographics. “For example, one food blogging brand I love uses Snapchat to live-document their visits to new restaurants, while Instagram Stories serves as a medium to test out beautifully designed listicles (i.e. ’10 reasons you should eat in Chinatown this weekend’). You can definitely implement distinct strategies for the two platforms which, to me, says that it’s not a direct copy so much as an inspiration.” — Via Marketing Dive
