This Week in Social Media & Style | Nov. 28th, 2016
Home & Style Trends
- Concrete, birch, stainless steel, and bold carrera marble offer a fresh take on minimal design wherein the irregular texture of the concrete and warmth of the wood, keeps a clean look feeling cozy and organic. — Via CocoLapine Design
- Garlands, garlands, and more garlands. Classic, traditional, and transitional spaces get a jolt of holiday cheer when swagged-out with a selection of fir, pine, juniper, eucalyptus, and bay leaves. — Via Apartment Therapy
- Glass cupboards are, once again, having a moment. The look works in spaces that are both modern, traditional, farmhouse, or transitional. These beauties have all the benefits of open shelving, with none of the dirt, dust, or grime, and offers a slightly more buttoned-up look than floating shelves. — Via Apartment Therapy
- In this farmhouse kitchen, a thick butcher block island is the focal point of this open and airy space. When flanked by durable white quartz countertops, the old-world look doesn’t compromise for durability or performance. — Via Houzz
- Kitchens and baths with high contrast are the new normal in contemporary homes. — Via Home Designing
Social Media News & Trends
- Many publishers have focused on building audiences on Snapchat, but for those without one of the platform’s coveted ‘Discover’ channels, Instagram is an attractive alternative. That’s why Millennial publisher Mic (82.5K Followers on Instagram) is going all in with a team of ten people strong dedicated to creating original content, mostly video, for Instagram. According to a recent article published by Digiday, In the past three months, these individuals were pulled away from other aspects of the social team — from Twitter, graphics, and editing/writing — to create a strong content-creation team. Additionally, Mic has created many vertical Instagram channels beneath their main umbrella, ‘serving up issues-based channels geared toward specific interest groups.’ These channels include feminism channel @TheSlayByMic, with 12.7K followers, and @DeliveredByMic, for foodies, with 24K followers. — Via Digiday
- With new shopping updates for Instagram, user-generated content will become ever more valuable for brands. For now, the feature is only open to a selection of 20 brands, including Kate Spade, Jack Threads, J. Crew and Warby Parker — but when it rolls out to everyone, it could dismantle the dynamic between brands and influencers that has been established on the platform. — Via Glossy
CASE STUDY: REEBOK
“ Reebok’s social media strategy spans Instagram, Snapchat, Twitter and Facebook. To cut through the crowded and competitive market that fitness and athleisure has become on social media, Reebok plans to create one to one partnerships with consumers on social media, particularly through influencers said Mazei. Creating one on one partnerships means Reebok’s eight person social media team responds to every individual comment or tweet, which can range from where to buy product to seeking advice on uncomfortable sneakers, Mazei said. It’s Twitter bio reads: ‘Tweet Us, we’ll Tweet back.’
Its Instagram pages are split into three: Reebok, Reebok Women and Reebok Classics. The Instagram feeds are a mix of Reebok product, photos of fitness competitions from running to weight lifting, and short videos on consumers and fitness trainers doing burpees, for example, and followers are encouraged to video themselves doing burpees, upload it to Instagram and tag #burpeethon. Over on Snapchat, the platform is used for product reveals, and for behind the scenes at events like CrossFit. The brand is also exploring how it can tap into its influencers’ loyal Snapchat audiences, too.
Reebok recently partnered with Australian fitness influencer Emily Skye, who claims 9 million social followers follow her for nutrition and exercise programs on YouTube. The partnership with Skye includes a collaboration on shoes, due to hit stores next year. “This generation is all about experience. It’s less about going to the gym and logging lonely miles on a treadmill,” said Inga Stenta, Reebok’s senior director of global brand management. “It’s going to a park to exercise with friends or in a living room with Emily Skye’s video.” — Via Glossy
- Tastemade, a popular publishing arm in the food space, received twenty-million monthly views from it’s Instagram Stories during the month of October. The bad news? They pulled in absolutely no revenue from these views. Currently, Instagram does not allow users to run ads in Instagram Stories, and Tastemade hasn’t attempted brand activations or layered campaigns to monetize their content. According to a recent article in Digiday, Tastemade’s Instagram Stories content is produced by a13-person content team. One person from that team serves as the lead programmer for Tastemade’s Instagram presence and decides what content — regular videos and Stories — goes up and when. “Our structure is that when we are creating content, we are thinking about all of the platforms,” Katzeff said. “Before we have started shooting, we have decided on whether there is going to be an Instagram element, a Snapchat element, a Facebook element or a YouTube element.” — Via Digiday
