This Week’s Top Trends in Social Media & Style | Week 5 | Jan. 30th 2017
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6 min readJan 30, 2017
Style News & Trends
- Angela Fink, the mastermind behind the popular blog, The Fashion Sight, is a curator, editor and celebrity stylist living in LA who now adds stylish mommy to her impressive C.V. She was recently interviewed by the folks at Planoly, (a social media content planning company,) and was asked about her styling work, her career advice to young women, and about how she cares for her spirit and body while anticipating the birth of her young daughter. Read the full interview here .— Planoly. January 27th, 2017
- Chanel’s Spring 2017 Haute Couture campaign from Karl Lagerfeld evoked a modernized appearance of a ‘lady who lunches.’ With pant and suit ensembles with strong, sharp tailoring and mid-calf gowns accentuated with thick, luxe belts, the look is that of a sophisticated wasp. With belted frocks whose waist was somewhere between natural and empire, the looks were a study in ornate evening detail. Interestingly enough, the color palette that was sent down the runway appeared similarly to Pierpaolo Piccioli’s 2017 spring couture line for Maison Valentino, which also showed last week. The rainbow of whites and taupes, paired with beige, greige, khaki, peach, camel, and light apricot has been a leitmotif for Spring 2017 Haute Couture, and will surely trickle down to mass -market soon. — WWD
- Chloe’s Pre-Fall 2017 Campaign channeled a late-seventies feeling, with baby doll dresses paired with suede lace-up boots, long woolen trench coats in rich tones of warm apricot, wide-leg dress pants, and slouchy luxe sweaters in rich creams. Shearling coats, slim cordovan leather boots, and campus-ready sweaters paired with a bright blue dungaree dress all made an appearance. Clare Waight Keller seemed to have channeled a ‘Manhattan’ -era Meryl Streep. These looks, with their luxe silhouettes channel an easy, relaxed, and feminine look with a nostalgically retro feel. — WWD.
- One of the biggest emerging trends for Fall 2017 is the chunky knit. Long seen as a fall classic, the chunky sweater for 2017 is re-birthed in an etherial rainbow of creams, taupes, beige, pistachio and almond woolens and cashmeres. To be sure, these new neutral pieces are certainly ‘notice-me’ pieces as well. The use of inventive silhouettes, oversized proportions, architectural shapes, and highly tactile knit textures evoke a double-take glance. It’s the classic fall chunky sweater — reworked for street-style worthy snaps.
Social Media News & Trends
- The latest individual to speak truth to power is the insanely clever Twitter account of Merriam-Webster dictionary. In a delightful turn of events, the esteemed experts of the English language at Merriam have been able to concoct a perfectly spot-on Twitter voice that is one part wit, two parts smarts, and one part real-time content success. In the days leading up to and after the election, Merriam-Webster’s twitter feed has been a barrage of clever messages that spread light on true facts based on trending topics in a post-fact, click-bait media world. Digiday recently sat down with Meriam-Webster social media manager Lauren Naturale to talk about what a normal day-on-the-life looks like for the brains behind the content, and her hour-by-hour playbook offers sound advice on how the best marketers can take advantage of trending search habits and cultural events to put their brand in the heat of the social media action. — Digiday
- Per a company news post on Facebook has announced that they are making major changes to their video algorithms. One of the aspects upon which Facebook ranks videos in user newsfeeds is the completion rate, meaning the amount of the video that was watched until a user moved on. Previously, Facebook’s algorithm unintentionally penalized longer videos. As viewers moved on quicker from longer videos without completing them, the newsfeed algorithm kept longer-form video content suppressed. Facebook’s revamped algorithm attempts to rectify this, by ranking videos on a weighted percent completion rate to even the score amongst both longer and shorter forms of content. One immediate consequence of the move is longer videos will be more likely to appear in news feeds and shorter videos could see a drop in news feed distribution. Facebook has mentioned that they anticipate any changes in performance to be slight. Overall, marketers hope that this change will encourage content creators to focus on storytelling that shares a deeper perspective with viewers, rather than forcing them to consistently distill complex messaging into quick clips, as has previously been the case. — Marketing Dive. January 27th, 2017
- Twitter is adding a new “Explore” tab to its mobile app that will include Moments, search, trends and live video, per a company blog post. Explore is already available on the iOS app and will make its way to Android phones in the coming weeks. The company conducted tests with users and concluded the Explore tab was the best way to find news and what’s trending on the app. The new tab also seems to take a cue from what is proving to be very popular on social media platforms right now — live video. The Explore tab essentially prioritizes live video over other content, including curated tweets, which it previously made a big deal over when it launched Moments.
- Live video is continuing to be a very popular type of content on social media right now, and many networks have rehashed their digital product offerings to keep this form of content at the top. The most recent network to jump on the live video bandwagon is Twitter, who announced today that a new “Explore” tab will be added to its mobile app. The tab will pull in multi-dimensional forms of content, including Moments, search, trends and live video, per a company blog post. Explore is currently available on the iOS app and will make its way to Android phones in the coming weeks. According to a recent report in Marketing Dive, the company conducted tests with users and concluded the Explore tab was the best way to find news and what’s trending on the app easily. — Marketing Dive. January 27th, 2017
