This Week’s Trends in Social Media & Style | Week 7 | Feb. 11th 2017
Published in
5 min readFeb 10, 2017
Social Media News & Trends
- Planoly, an Instagram content planning company, has launched their newest feature to their flagship app this week. The new update allows app users plan out their Instagram stories in advance. This is especially helpful to publishers and brands who want to control the quality and editorial angle of their content well in advance on this ephemeral platform, therefore increasing the quality of their content. — Planoly. Feb 8th 2017
- “The Huffington Post is experimenting with its own version of Snapchat and Instagram Stories. On Monday, February 6, inside of an article about Lady Gaga’s upcoming world tour, The Huffington Post debuted a new visual content format called “storybook,” which listed some of the musician’s more outrageous wardrobe choices. Made for HuffPost’s mobile site (but also available for desktop visitors), the format features ten vertical images and motion graphics that users can swipe or click through. As hinted at in the format’s name, it mimics the vertical content popularized by Snapchat and later Instagram.” — Digiday. February 7th 2017
- Snapchat Discover picks up Entertainment Weekly, Essence. — Marketing Dive. Feb 7th 2017
- The fashion show production process goes digital. Social media has had an obvious impact on the fashion show from a consumer standpoint. Internally, production is changing, too. Agencies and brands are using tools like Trello, Slack and Dropbox to streamline and digitize the production process — Glossy. Feb 10th 2017
- How the fashion week production process has gone digital. — Glossy. Feb 10th 2017
Style & Design
- Under Armour takes ambassador heat for Trump support. Stephen Curry and Misty Copeland both spoke out publicly against CEO Kevin Plank’s perceived endorsement of the president. — Marketing Dive. Feb 10 2017
- Kellyanne Conway may have violated federal ethics rules, legal experts said, by urging people to “go buy Ivanka’s stuff. Remarks by Kellyanne Conway on TV urging consumers to buy the Ivanka Trump brand have sparked demands for an ethics investigation.” — NyTimes. Feb 9 2017
- “Meanwhile, New York Fashion Week is already getting political. The Council of Fashion Designers of America and Planned Parenthood announced a joint effort on Monday called “Fashion Stands With Planned Parenthood,” a campaign to demonstrate support for Planned Parenthood and protest moves to defund the organization by President Donald Trump. The CFDA worked with Condé Nast’s Creative Group to make pins that will be distributed to designers, influencers, PR houses, modeling agencies and fashion show locations.” — Glossy. February 7th 2017
- Also, Early last week, Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing number of consumers speak out against the brands carrying Trump goods on social media. Shortly after Nordstrom announced that it is ridding its brick-and-mortar and online shops of Ivanka Trump apparel, Neiman Marcus allegedly removed the products as well: Ivanka Trump jewelry offerings have disappeared from its website, and Racked reported that a sales associate had pulled them from a store in New Jersey. (Neiman Marcus did not respond to request for comment.) While Nordstrom asserts that the decision to ditch the line was a response to poor performance, social media users have taken to Twitter to both praise and denounce Nordstrom and Neiman Marcus, as well as Grab Your Wallet, the organization that has largely spearheaded boycotting Trump-affiliated stores. Nordstrom currently has three remaining Ivanka Trump shoes on its site, all discounted at 40 percent off.” — Glossy. February 3rd 2017
- Funnily enough, after Trump’s tweet denouncing Nordstrom as per the Ivanka Trump merchandise fall-out, celebrities like Chelsea handler, Bethany Consentino of band ‘Best Coast’ and Jessica Seinfeild have all begun ‘protest shopping’ at “the President’s favorite store.” — Glossy. Feb 10th 2017
- “ When Laura Brown decamped from her role as executive editor of Harper’s Bazaar in August to become the editor-in-chief of InStyle, the fashion industry and its fans perked up a bit more than they usually do in response to a transition announcement. {…} Superficially, not much has changed about InStyle — for one, the cover formatting remains the same — but the overall content strategy is now driven with digital adaptability in mind and an emphasis on building out video (all covers, for example, will now be accompanied by filmed exclusives)” — Glossy. February 6th 2017
- ‘Everything you need to know about this fashion season’ — according to the NYTimes. — NYTimes, Feb 7 2017
- Shows’ New Mantra: Digital or Die. Fashion shows are being supplanted by digital-focused initiatives that support them. — WWD. Feb 10 2017
- For pre-fall 2017, many designers drew from traditional men’s tailoring for elevated wear-to-work styles. Soft tailoring and drapey fabrics in colors that pop keep the look feminine and approachable. — WWD.
- Goop, Gwyeneth Paltrow’s lifestyle website, showcased a quick infographic of six ways stylish women can update their winter wardrobe during the month of February, when the first blush of cozy-chic has worn off. The article recommended updating to shearling-lined footwear, wearing more winter whites, adding sparkle, ruffle, or a touch of red.
- Madewell launched a new line of intimate apparel on February 7th, 2017 — just in time for valentine’s. The line included lace boy shorts, cotton modal un-lined bras, and other sweet nothings. — Madewell. February 7th 2017
