Weekly Social Trends | September 20th, 2016

Black, White, and Industrial All-Over. Bathrooms and kitchens with minimal, masculine elements in clean color schemes are white-hot right now. .

Social News

  • Here’s a quick read about The Value of hosting Instagram story takeovers. Involving partners in your brand’s stories; Blogger Gary Vaynerchuck writes, is simply “a backdoor approach to accessing new demographics” and he recommends approaching these partnerships from a Thank You Economy standpoint, wherein the objective lies in “deepening relationships, gaining exposure, hacking distribution, and raising awareness.” It’s clear that Instagram Story takeovers, like Instagram re-grams, are all about the value exchange for brands and influencers alike.
  • Snapchat is now planning French Language content. Can you say Oh la la? The move marks Snapchat’s foray into the next tier of their expanding international strategy. This will be the first time that Snapchat discover content will be offered in any language other than English. The eight media partners currently taking part in Snapchat’s French Discover content include American partners Vice Media, Cosmopolitan, and Tastemade, who will offer up content in the original language of love. — Via WARC news
  • Pinterest is changing it’s user experience in big ways, ushering in video content as a core player in their content makeup. The biggest update includes a Promoted Video Ad product that will sit alongside promoted pins. “The new ad product — users will have to click on it to play it in full — also ties into social-commerce, with advertisers able to show Buyable Pins beneath videos as they play,” Advertising Age reported. Pinterest has tested the new product with 12 partners, including Old El Paso, the General Mills-owned food brand and Garnier, with more people than expected watching content until the end.”
  • Snapchat is starting to become a major broadcasting player when it comes to cultural events, award shows, and sporting events. Over the first seven days of the Olympic Games in Rio, 49m unique visitors watched Olympics clips in Snapchat Live Stories, the Financial Times reported.
  • Bloglovin’s new partnership with luxury jewelry line Mejuri proves that creative online content is the new by-mail catalog. The design-based platform that allows users to read, organize, and discover their favorite blogs on mobile and desktop announced the partnership on Monday, September 19th. The campaign spans PR, Digital, and Social Media, with Bloglovin’ tapping their own pool of top-tier influencers for user-generated supporting content in the form of blog posts with styling advice. With a focus on lifestyle content and a user-base that’s overwhealmingly female and trend-obsessed, the activation seems to be the perfect match. — via Bloglovin’

Home & Style Trends

  • Trending: all-white bathrooms with shiplap walls, porcelain sinks, and herringbone carrera-styled tile. — Via Apartment Therapy
MidCentury Industrial Style
  • Mid-century industrial-style kitchens are having a moment. Create the look in your own home with open shelving, clean lines, rustic woods, warm colors, and a modern, and a slightly masculine sensibility when it comes to decor and finishes. Metal pipe racks, concrete accents, butcher block, and simple porcalein subway tile complete the look. — Via Apartment Therapy
  • One color trend that always comes around each Fall? Red. The color of passion and power, red can add a jolt of much-needed boldness to any space. The trick to introducing red into your own home? Follow the advice of Elle Decor and combine various shades and tints, forming a focal point for the eye which ties the space together. — Via Elle Decor
  • Black and white bathrooms are everywhere. From modern to traditional, this classic and clean color scheme is sweeping our Pinterest feeds. Extra style points for those with ultra-trendy enclosed showers, window walls, bold tile, and carrera marble. — Via HomeDesigning.com, Matasalla Studios, and Apartment Therapy
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