Everything requires a name, a unique name that stands for something different.
Companies, products, individuals, objects, pets….we tend to give a name that stands for what it is, or what we want it to be.
In businesses, it’s all about what the entrepreneur wants to be.
So how much does a brand name mean to a company or a product?
What does branding mean?
Let me put in this way. Think about yourself.
What kind of person do you want to be?
How do you want others to define you?
The person you want to become, the image you want people to perceive, that is brand, your brand.
So, let’s come back to business.
A brand name of a company or a product reflects the personality and core values. It tells people who they are, and how they want to be perceived.
Jeff Bezos, founder & CEO of Amazon.com says:
[Brand is] what people say about you when you are not in the room.
