Meadow Platform Debuts New Instagram-ready Menu Format: Cards

Meadow
The Meadow Blog
Published in
3 min readAug 31, 2018

We’re excited to introduce a sleek new menu design for our dispensary and delivery partners. The new menu format, Cards, was built for speed; completing transactions is faster and requires fewer clicks, which boosts sales, conversion, and retention.

The Cards format also has the same dimensions as Instagram photos, so partners can easily use their menu photos for easy Instagram posts and social promotions.

Here’s how it works:

When a customer visits your menu, a product can be added right from the main menu page — no need to click on the item and go to its product details page to add it to the cart. Once the item has been added a bright purple filter will illuminate the product photo, making it easy to see which items are in the cart, the size, quantity, and type/flavor of each item in the cart, as well as cost.

When it comes to online shopping, speed is paramount and the fewer clicks it takes for a visitor to complete the purchase, the better.

Customers who want to learn more about the product can still click on the photo to get the full product details. However, customers who already are familiar with products or simply know what they want can skip that step entirely.

We know how important sharing and social promotion is for our partners, so we made the Card product images square (1:1), making it easy to use the same photos for Instagram and other social posts. So share away and show off your beautiful product photography!

All the familiar features are still the same: customers can filter by strain type, categories, and subcategories. Featured products are shown at the top of the menu, with each product category following in the order they are ranked in Settings. Both menus are dynamic and adjust to your display for the best presentation of products. Both are also beautifully optimized for phones and mobile devices, for your on-the-go customers.

Our partners can check out the new Cards menu by going to Settings, then “Embedded Menu” and selecting “Card Grid”. Those who prefer the classic view can select “Image Grid” as the default. Check out the different image proportions and formatting by toggling between the two options.

The new menu release is part of Meadow’s mission to continually optimize the online ordering experience.

For a demo of Meadow Platform, please reach out to partners@getmeadow.com

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Meadow
The Meadow Blog

Meadow (YC15) builds high-end software for California’s cannabis industry. Our modern Point of Sale powers hundreds of dispensaries across the state.