Harnessing the power of data to encourage speed innovation

Helen Wallace
Feb 26 · 5 min read

WRITTEN BY SAMANTHA MASON

Fostering data created in a world of rapid digital and tech development is an indispensable ingredient for any business that wishes to grow with prosperity. Former executive president of HP, Carly Fiorina, puts it like this: ‘The goal is to turn data into information, and information into insight’. It is no secret that being an industry disruptor holds great value — look at Tesla! Any business that hopes to influence its market with innovative tech of its own needs to be fostering data. This is the reason that data is fast becoming one of the most valuable commodities of our time, and the reason that businesses need to increase the pace at which they incorporate it into their strategies in order for them to stay relevant.

The (big) deal with data

At every phase in a product’s life cycle, a fundamental requirement is to utilise the available data to make it come to life and meet the consumer need. Industries have infinite access to data, allowing them to keep their finger on the pulse when it comes to notable changes, potential updates or shifts in the market that would allow them to create disruptive startups.

Inside information

Corporates typically have a rigid structure to cope with their scale. As such, making adjustments is not always easy. Having the enthusiasm and trust in adopting this new data-centric business model comes from understanding what it actually means and how it influences the work you do.

The Delta

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