Writing the perfect problem statement for UX research

UX research starts with an entry point. To gather data, we need a problem statement. A statement can be a hypothesis, or a business idea, an improvement statement, or any nugget of an entrepreneurial spark.

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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Eva Schicker

Hello. I write about design, UX, UI, animation, entrepreneurship, art and life in NYC. UX lead Lelantos Press, Artist, UX GA grad, top medium design writer.