Responsive logos: our well-deserved web innovation
Do you still believe resizing is enough?
I might have written hundreds of articles about the importance of a good logo. Embrace trends, best experience, unexpected discoveries. But I won’t, since there is another “!” to focus on — the phenomenon of responsive logos.
Inspire first
Some time ago I discovered a project of Joe Harrison, an outstanding British designer, and digital experimentalist. He’s picked some well-known logos — Chanel, Nike, Heinz, Walt Disney, Levi’s and many others — to bring their alternatives for the desktop and mobile screens. Oh, I’ve spent a great hour studying how he removes details the logotype can do without and works with the texts leaving the irreplaceable only.
So much inspired and impressed, I’ve done my best to embrace the essence of the responsive logo philosophy and move you closer to the trend, that’s on its way to arise and be implemented in every website.
Logo is a brand
Even though it’s quite evident to you that a logo is not sacred and it MUST change as the technologies develop, a…
