Japanese packaging design: the play of accents, traditions and extremes

What will reflect people and design better than the packaging of the products they consume?

The constructs of Japanese design remain a mystery wrapped into an enigma that the rest of the creative industry endeavors to perceive. There is so much behind it: mentality, history, culture aspects. And despite the world is getting more and more borderless we know surprisingly little about what Japanese design is and how it’s realised in web, typography, social media or branding & packaging.

The latter gets the most of the social contact, being in use daily and by the broad masses, and that’s invaluable if we mean to know more about graphic design in Japan. For the purpose, I have completed my research of the Japanese packaging to show you what’s behind.

What everyone thinks

Many of us traditionally associate Japanese product design with ultra vibrant up to creepy packaging with kawaii (and not so kawaii) characters. And…