Progressive Web Apps (PWAs): The Limitations No One is Telling You

Alyssa Hulka
The Digital Explorer
3 min readMar 4, 2020

In this 5 part series, you’ll hear from development and user experience experts as well as our President about the pitfalls and advantages of PWAs. And finally, when we recommend them and when we don’t.

PWA’s Are Rarely The Right Architecture Choice.

There are critical cons to building your mobile app as a Progressive Web App that no one is talking about — so we’re here to do it.

We’re not anti-PWA — far from it! — but we strongly believe that a strategic analysis is needed before your organization invests in a PWA as the long-term architecture choice for your product.

In this series, we’re pulling back the curtain and exposing the full truth about Progressive Web Apps and what they could mean for your organization. With 13+ years experience building apps in every architecture, our expert team can provide an unbiased view you need.

What’s a PWA?

Let’s start with the definition of a Progressive Web App from our friends at Free Code Camp — ”A PWA lets you install an application from the browser window itself, is available on your phone like a native app, and works offline, just like a native app.”

A PWA is essentially “a set of best practices to make a web application function similar to a desktop or mobile application. The dream is to have an experience so uniform and seamless that the user is unable to tell the difference between a Progressive Web App and a native mobile app.”

Seems amazing right?!?

But beware, these definitions are misleading. While PWAs are natively available and work offline, both of these features are limited and not equivalent to a true native developed mobile app.

We’ll come back to this later, but this is the first lesson about PWAs — there is often a caveat when you look deeper.

The Progressive Web App (PWA) Appeal

A Progressive Web App differs from a traditional app in that it uses a single codebase for use on web, Apple and Android devices. Since developers have to build different code bases for native-built apps, it seems attractive from a build-once, use-across-devices mentality.

This seemingly ease of development has made PWAs a hot topic, especially as organizations like Starbucks and Tinder recently rolled out their own versions. They’ve seen success in global markets that are driven by phone-only consumers.

If you’re creating a new mobile app or re-architecturing your current one, it could seem like a PWA is a good solution to control your initial build as well as on-going maintenance expenses.

If it looks like an app, acts like an app, but takes less work than an app, it must be better, right?

Well, not necessarily.

In this 5 part series, you’ll hear from development and user experience experts as well as our President about the pitfalls and advantages of PWAs. And finally, when we recommend them and when we don’t.

Next Up: Progressive Web Apps (PWAs) Part 2: A Developer’s POV

What do you think about PWAs? Let us know in a comment below.

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Alyssa Hulka
The Digital Explorer

Web/mobile/digital product strategy, agile enthusiast, marketing + technology, momma, bully breed lover, all about that STEM for girls