10 Tips to Help You Sell Local SEO to Your Client


As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t. For them, the bottom line is what’s important. It falls on you to make them understand how they will get there.

Bridging the gap between the bottom line and being an expert at selling local SEO services are no easy feat. It’s not enough to know the numbers and the jargons. You have to reach out and speak in a manner that your clients will understand.

Here are 10 tips you must never forget when pitching your local SEO service:

1. Onboarding.

This is the most important part of selling local SEO to your clients. Before you dive into discussions about local SEO pricing, make sure they understand what will happen. Help manage their expectations because, trust us, you don’t want those expectations working against you. No self-respecting SEO will agree to the client wanting to be number one on Google SERPs in a week.

2. Introduce them to the pack.

Specifically, the Google Local Pack. Almost a year ago, Google shook the Local Pack by trimming it down from seven to three. This means your clients have slimmer chances of getting included, but when they do get that spot, they will reap the rewards.

Ads are coming to Local Packs as well, and that’s a sure sign that Google will boost this for both desktop and mobile searches. Introduce them to this now, so it’s easier to inform them about paid ads on the Local Pack later.

3. Check for accurate and consistent NAP.

The NAP (name, address, phone number) of a business determines how easy it is for clients to find information about their company. Show them how a regular business search works and explain what the incorrect NAP details will mean for their business.

This is one of the reasons we developed the Reputation Management dashboard — to help you build your client’s presence by optimizing their business on the right directories. Using the Listings Management tool on your Reputation Management dashboard, you can easily identify if your client’s NAP is consistent and accurate across all directories they’re listed on:

4. Use the pizza analogy.

The best way to tell them about local internet marketing is by discussing something familiar: the search for the best pizza in town. At the end of the day, all pizza establishments just want to sell their pizza. But they want clients to know they are the best, and to achieve that, clients have to see why they stand out. In SEO terms, that means they have to outrank their competition to get more customers.

Read more tips at www.seoreseller.com, originally published on August 5, 2016.