GE Integrates Amazon Alexa Inside Sleek Table Lamp

GE integrates with Amazon’s Alexa to design a new type of lamp. This is in line with the business reinvention across industry boundaries that I discuss in my book, The Digital Matrix. Leaders in traditional industries collaborate (and in many cases compete against) digital giants such as Amazon to evolve their products and services for the digital era.

Originally published at thedigitalmatrixbook.com.