Working Backwards: A New Version Of Amazon’s “Press Release” Approach To Plan Customer-Centric Projects

Working Backwards

One of the many legacies of Steve Jobs was his annual product launch keynotes. It was (and still is, to a certain extent) at these events where Apple would showcase its latest innovations designed to make customers more successful and revolutionize communication, computing, and creativity.

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We provide project management guidance for the digital wild west where crazy clients, tiny budgets and stupid deadlines reign supreme.

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Jeff Gothelf

Jeff Gothelf

Author: Lean UX, Sense & Respond and Forever Employable. I help build great organizations. Newsletter: http://eepurl.com/bGYODD

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