Working Backwards: A New Version Of Amazon’s “Press Release” Approach To Plan Customer-Centric Projects

Working Backwards

One of the many legacies of Steve Jobs was his annual product launch keynotes. It was (and still is, to a certain extent) at these events where Apple would showcase its latest innovations designed to make customers more successful and revolutionize communication, computing, and creativity.




We provide project management guidance for the digital wild west where crazy clients, tiny budgets and stupid deadlines reign supreme.

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Jeff Gothelf

Jeff Gothelf

Author: Lean UX, Sense & Respond and Forever Employable. I help build great organizations. Newsletter:

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