Celebrating Another Year of Success: Own The Doge 2022 Recap

Shubh
Own The Doge
Published in
11 min readFeb 13, 2023

Wow, what a year it’s been for Own The Doge! We’ve gone from a little group of doge lovers to a full-blown community of fierce and loyal Dogens. We’ve sent $DOG reps to some of the most epic IRL events, had regular community events, did awesome giveaways and we’ve even had some pretty cool pixel perks for all of our amazing Dogens. But the fun doesn’t stop there — we’ve also formed some seriously barkin’ partnerships and worked on some amazing projects in the bark tank. And through it all, we’ve managed to keep our spirits high and spread good vibes, even during a bear market.

We have achieved new highs this year and here are a few numbers you might like:

New members (Doge King, Gainor, Smoke, Optimistic Intern, Shubh, Mojo Jojo) have been added to the pack which has bought stability, growth and synchronisation helping us deliver more to the amazing Doge community.

Let us see what various pods have achieved in the last 12 months!

Governance

This pod acts as our think tank and streamlines the flow of the core activities.

  • DAOge established
    A DAO is simply a tokenized community that governs itself. The Doge NFT was fractionalized into $DOG tokens. If you hold any $DOG tokens, you’re a part of The Doge DAO. The Doge DAO is in control of The Doge NFT.
  • Pleasr Treasury Split
    The community fund (representing 23.80% of all DOG tokens) was completely split from pleasrDAO’s wallet and into the wallet that is completely managed/governed by our Doge DAO! Such decentralisation✨
  • Multisigner elections
    Multisigners are the group of individuals who control the funds present in the DAO treasury. This year's aim was to diversify this group of signatories to secure the treasury even better. 4 new members were added through community elections- Daogeshi, 0xluden, Shubh and Optimistic Intern!
  • Constitution in cooking
    A single document to govern everything $DOG is in cooking to streamline and systematise our long-term and daily dealings even better.

Bark Tank

The Bark Tank is our web3 Shark Tank where awesome community projects receive mentoring and funding. It acts as a project incubator and has given birth to some whacky projects across that have expanded the Doge NFt ecosystem the internet (heard of FastFoodFrens, Pixel Portal or Dogtools.io?)

Our Bark Tank is governed by the Doge Improvement Council(DIC). The DIC membership is gated by a prestigious NFT, handcrafted by our talented in-house artist ColdPlunge. A new discourse mechanism was launched this quarter which streamlined our Bark Tank activities to a great extent. Take a peek-

  • Pixel Portal went live in Jan
    The Pixel Portal has been a big success in letting people visualize their ownership in the Doge meme. Users can lock their $DOG in exchange for a random pixel from the original Doge meme through it. The magical portal opens the gates to a lot of token-gated events, DOG special merchandise, cool NFT drops, allowlist access, giveaways and much more!
    Try it out:
    pixels.ownthedoge.com
  • Dogtools.io
    This incubated as a bark tank project to e
    xplore the ecosystem and metrics of your favorite projects, observe prices across multiple chains simultaneously in real-time, analyse multi-chain data and create technical analysis and track every aspect of the ecosystem that you care about.
  • Doge Academy acquired
    The Doge Academy is a revolutionary community-driven NFT project focused on the creation and rewarding of knowledge in the Web3 ecosphere.
  • DogeBoarding Sandbox Game
    Lords of Dogetown is a Doge skateboarding game with P2E mechanics built by @_MVStudios and released on @TheSandboxGame in its alpha Season 3. You played as a skateboarding Shiba, exploring the land, completing tasks and earning achievements.
  • Shiba and the Whale anime
    The Shiba and the Whale“ is an animated short film co-produced by us. This is the world’s first fiction film to be based on an Internet meme and the world’s first fully fractionalised film, comprising 10,000 Collectible Frames that tell one unified story when strung together in a sequence.
  • Pixel Portal V2
    Our most successful Bark Tank project was bound to be renewed for an enhanced version. V2 bought to the users-
    ✨ability to mint Pixels for ERC20s other than $DOG
    ✨Twitter and Discord bot
    ✨Share feature on Twitter
    ✨Brand new Pixel Perks page
    ✨Enhanced UX
    ✨Pixel Art Generator
    Read more:

Pixel Perks

A Doge Pixel is your first-class ticket to unlimited Doge entertainment and we consistently proved this! The initiative to launch at least 1 Pixel Perk every month for our dogens stays strong and on track. A lot of perks have been released in the past and this quarter, we have geared up on these even more!

  • Doge Bandana
    We collab’d with @jimtheillustrator to design a one-of-a-kind artwork inspired by the original Doge Meme and partnered with @Shopify to launch our own merch store! Doge Pixel NFT holders got this first merch item FOR FREE!
  • Sandbox wearables
    As part of our Lords of Dogetown project, we had 115 @TheSandboxGame wearable NFTs to give Pixel holders. 9 different wearables were up for grabs with mixed rarity and value🛹
  • Doge Major fractions
    We purchased and fractionalized the beautiful 1/1 Doge Major NFT created by the talented Anas Abdin, a Data Science Specialist, 1/1 NFT pixel artist and game developer. He is specialized in low-resolution and limited palettes.
  • Doge Academy PFP NFT
    The Doge Academy art is deeply researched, hand-drawn, and is based primarily on real historical figures throughout history and from all over the world. This NFT also provides access to their first-semester course on “Making your own NFT project”
  • xSublimatio NFT
    xSublimatio is a project co-created by PleasrDAO member @WarcMeinstein, which recreates a drug laboratory and market, in a generative art project form. An H2O molecule NFT was free to claim for all Pixel holders which is a depreciating element used in creating all drugs.
  • Hafid’s Dog Face Mask filter
    A wild Doge filter was created by @hafid3d and shared with us during our Dog Park community chat! This awesome filter was airdropped to all Pixel Holders.
  • In Doge We Trust Music NFT
    To commemorate 1 year of wholesomeness, fun, dogely values and philanthropy on the blockchain, we launched our very special birthday edition music video NFT titled “In Doge We Trust” which was created in collaboration with Bassjackers, pplpleasr, and cloudeatr.

Partnerships

Partnerships have always been used to open new gates of web3 fun for Dogens as well as take the project to a new audience for expanding our ever-growing, much flourishing, dog-loving community. Check out the doge frens we made this year-

  • Dank Bank
    The creators of the internet’s most legendary memes and viral videos mint NFTs which are authenticated and fractionalised for community ownership and wow by Dank Bank. We partnered with them time and again for awesome giveaways, Poker Tournament and meme comps.
  • Shopify
    Shopify is an MNC which helps one build a business online, offline and everywhere in between. We partnered with them to launch our merch store and our first dank merch- The Doge Bandana!
  • The Doge Academy
    The Doge Academy is a revolutionary community-driven NFT project focused on the creation and rewarding of knowledge in the Web3 ecosphere. It was acquired by us through a Bark Tank initiative in June.
  • Lens protocol
    Lens Protocol is a composable and decentralized social graph, ready for you to build on so you can focus on creating a great experience, not scaling your users. A free handle claim was given to all Dogens to witness the new era of social media.
  • Sandbox Dogeboarding game
    The sandbox game is a video game with a gameplay element that provides players with a great degree of creativity to interact with by building a metaverse of gameplay experiences. We launched a skateboarding game with P2E mechanics in its Alpha Season 3 which was adored by all the players!
  • Degenscore
    The Doge NFT got added to degenscore! Now you can track your on-chain love for kabosu and web3, and you can acquire points for certain actions. Who’s the biggest Dogen?! Head over to the dashboard and find out! degenscore.com
  • Spare Parts Puppet
    @sparepartsfreo is Australia’s flagship puppetry company and has been operating for over 40 years, entertaining hundreds of thousands of audience members, in Australia and abroad. We proudly funded their first NFT collection and helped them advent the web3 space.
  • Rainbow
    Doges love Rainbow. If you swap 16,969 $DOG on @rainbowdotme, you can also unlock a Rainbow Doge NFT app icon! You also have a chance to win a Pixel of the Original Doge NFT too 🟨
  • GCR for thanksgiving bounty
    We collaborated w/ @Globalcoinrsrch for a Thanksgiving-themed @layer3xyz contest to get you and your dogs dressed up! The Prize pool included $DOG Pixel NFTs, $GCR tokens and memberships
  • #BronzeTheDoge
    For Kabosu’s (The Doge!) 17th Birthday, we crowdfunded AN EPIC BRONZE STATUE in a park in Kabosu’s hometown in Sakura, Japan. A total of around $100,000 was raised which exceeded our target of $42069. The more the donation the bigger the Dogeee.
    This project is spearheaded by:
    - Atsuko Sato (Doge’s Momma)
    - Own The Doge,
    - The Dogecoin Foundation,
    - Rainbow,
    - Feisty Doge,
    - PleasrDao, and
    - Doge Pound

Donations

We have committed to the dogely value of Doing Only Good Everyday and regularly reiterated the same through participating in donations and charities. The world is Doge’s home and we ought to make it a better place🌱

  • Donated $250k to start rescue team
    START Rescue coordinates large-scale rescue transport missions to save animals from overflowing and high-kill shelters, neglect, abuse, and abandonment. We donated $250K to @STARTRescueTeam via @givingblock and @angelprotocol in January to support their initiative.
  • 500k donation to angel protocol
    We donated $500k to Angel's “locked for good” program. In this, teams allocate a portion of their token supply to Angel, to earn yield however their team would like to; Liquidity Provision, Governance Staking, or Lending. Angel facilitates their preferred strategy, & donates all the yield to charities!
  • Angel protocol yield donated to Ukraine DAO
    The $DOG community voted to dedicate four weeks of yield (around $20k) from our @angelprotocol $500k donation fund to support the Ukrainian people.
  • DOG remains the largest donor to Savethechildren
    Our first and biggest donation yet was $1 million to Save The Children. They offer humanitarian aid for children suffering due to the dire situation in Afghanistan. We have been the largest donor since our donation in September.

Community events

The doge belongs to the community and they have done a lot of whacky things to show their love for it. When in Dogetown, there is never a day of boredom. We often organise fun events every week for community members to hang out and win awesome prizes!

  • Holy $DOG Meme Competition
    We started off the year with our biggest-ever meme comp w/ $2000+ in prizes. Memes were judged on the basis of Dankness, Theme, Relevancy, Funny and Overall vibe✨
  • Layer3 Bounties
    During the year we launched 3 bounties with Layer 3, the biggest of them all being in March where a total of $6K was distributed in the prize pool. Later we held a Pixel minting bounty in Q3 and also collaborated with GCR to launch a thanksgiving themed bounty in December!
  • Inter-Community Poker Tournaments
    All doge frens put their poker faces on when we bought the community our first-ever inter-community poker tournament. Lots of prizes were given away by us, Dank Bank, Fastfoodfrens, Odd monsters and moar!
  • 2 Weeks of Wow First Birthday Celebration
    DOG turned 1 and we planned a lot of activities, so much as to keep you engaged and engulfed within the DOG ecosystem for 2 whole weeks and might we say potentially more because the WOW MUST NOT STOP✨
    Doge PFPs, meme comps, trivia, crossword and a lot moar were witnessed for an awesome borkday!
  • Dogeboarding Fiesta- play2earn meme2earn comp
    Lords of Dogetown: our Sandbox Dogeboarding game went live & we introduced a (play/meme)2earn contest where users participated not just for $SAND or #doge collectables but also for:
    ✨Sandbox NFTs
    ✨Alpha S3 passes &
    ✨Doge Pixel NFTs
  • 12 days of Dogemas
    A giveaway frenzy took place to celebrate the holidays! Awesome prizes were distributed everyday till 12 days making doge the secret santa everyone had been hoping for.
  • IRL Events
    Borks were heard at a lot of IRL events where DOG reps spread the gospel on memeconomy. Some events were ETH denver, NFT LA, Dogepalooza, Bitcoin Pizza Day Austin, NFT NYC, Tridog’s talk on Power of Memes at TEDx Fargo and Art Basel Miami!
  • Miscellaneous
    Lots and lots of meme comps, Doge Temple trivia, Twitter competitions, Pixel searches, crosswords, discord quizzes, educational spaces, OpSec classes and community hangouts took place this year. The DOG pack grew stronger with every one of these activities and we look forward to many more in the future.

Woof Weekly Notable Guests

The entire dogen community hops on to Twitter spaces every Thursday to bork out the exciting doge-doings alongside special guests. A lot of amazing people joined us this quarter making the community calls more informative, fun and wholesome!

  • Path
  • Unstoppable domains
  • John monarch
  • BILLY MARKUS
  • My Doge Wallet

Notable things

  • $5000 DOG airdrop
  • Pixels airdropped to VIPs
  • 4/20 biggest doge beach art commissioned
  • John cent followed us
  • Justin Bieber owns the doge
  • New website ownthedoge.com live
  • NFD swap $6969
  • DAOge became the largest Pixel holder by minting 700 px
  • Bid on woman yelling at cat meme
  • Sem 1 of The Doge Academy kicks off

2022 has been a year of the bears but the dogs in the town still hold their ground; continuing to build, continuing to grow, continuing to spread positive vibes and all pamped up to fight for a bright dogely 2023 ahead🐶All in all, it’s been an amazing year for The Doge NFT, and we can’t wait to see what the future holds. Woof woof!

What are we excited about in 2023?

  • Pleasr House Doge Episode
  • DAOge constitution
  • Doge Pilgrimage
  • Doge Documentary
  • More activations with Atsuko Sato
  • Bark Tank Babies- Pixel Portal, Doge Anime, DAGT tie up, etc
  • Sandbox Metaverse Game relaunch
  • Turn Key Pixel Swag
  • Bounty Board
  • Ambassador Program
  • Monthly Pixel Perks
  • Regular community events (#MemeMondays, Woof Weekly, etc.)
  • Hitting the gavel on #BronzeTheDoge
  • Doge to the Moon

and so much more…..👀

Want to learn more about $DOG? Go Here: ownthedoge.com

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Shubh
Own The Doge

Cryptocurrency, web3 and NFT enthusiast | failed trader | content writer | dank memer | law student | bork!