Chaos in Brazil

What: Brazil is going through its worst political and economic crisis in over 20 years. The president is facing a potential impeachment, unemployment is at almost 10%, an epidemic of Zika virus is spreading rapidly, and with 100 days to go until the Summer Olympics, half of the tickets are unsold.

So What: Amidst this chaos, brands should not discount Brazil — in fact, the future is resiliently positive. Despite the economic downturn, Brazil remains a fast-growing digital ad market, and its fashion, music, and film sectors are on the rise. A particular bright spot: the thriving fashion industry attracting flocks of wealthy shoppers.