Building a Winning Culture: Insights from US-based The Drive Associates
Every organization strives to create a culture that not only attracts top talent but also fosters a sense of belonging and loyalty among its workforce. A great company culture is an intangible asset that can’t be bought, but rather earned through a deliberate and consistent approach to people management.
For The Drive Associates, a sales and marketing company based in the US, culture is a crucial ingredient in its success formula. As the President puts it, “Culture is everything. It’s the glue that keeps our team together and enables us to achieve extraordinary results for our clients.”
But what makes a great company culture? Here are some insights from The Drive Associates.
Values-driven: A great company culture is built on a foundation of shared values that guide decision-making and behavior. The Drive Associates has a set of core values that it embeds in its daily operations, from hiring to performance management. As the President explains, “Our values are not just words on a wall; they are the principles that govern how we operate as a team and with our clients.”
Open communication: A great company culture encourages open and honest communication among team members, regardless of their role or seniority. The Drive Associates has created multiple channels for communication, including meetings, team member surveys, and regular one-on-one meetings between managers and their direct reports. As the President notes, “We want everyone to feel heard and valued, and that’s why we make communication a top priority.”
Investment in people: A great company culture is one that invests in its people, not just in terms of compensation and benefits but also in terms of training and development. The Drive Associates offers ongoing training and development programs to help its team members stay ahead of industry trends and technologies. As the President says, “We believe that investing in our people is not only the right thing to do but also a smart business decision.”
Recognition and appreciation: A great company culture recognizes and appreciates the contributions of its team members, both individually and collectively. The Drive Associates has a robust recognition program that celebrates team members’ achievements and milestones. As the President states, “We want our team members to know that their hard work and dedication are not only noticed but also celebrated.”
According to a survey by Glassdoor, 77% of job seekers consider a company’s culture before applying for a job. Moreover, 56% of employees say that company culture is more important than salary when it comes to job satisfaction. These statistics highlight the importance of building a great company culture, not only for attracting top talent but also for retaining it.
The Drive Associates demonstrates that creating a great company culture requires a deliberate and consistent approach. It starts with defining and living by a set of shared values, fostering open communication, investing in people, and recognizing and appreciating their contributions. Ultimately, a great company culture is one that enables its team members to thrive, grow, and contribute to something greater than themselves. As the President concludes, “Culture is not a buzzword; it’s a way of life.”
