The East Berry
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The East Berry

Science of Nudge: How Simple Changes Can Drastically Improve Our Decisions About Health, Wealth and Happiness

In 2008, Richard Thaler and Cass Sunstein made the famous Nobel-Prize winning case for nudge theory drawing from a wide range of research areas from psychology to economics to politics to marketing to help people and governments make better decisions for themselves. Since then, their research has been applied in real life in a variety of ways that have worked wonders for many individuals and societies. This post aims to discuss some of the cool and mind-boggling examples of nudge in real life, and how we can all benefit from this new yet growing field where simple changes make all the difference.

Illustration by Elena Boils. http://elenaboils.com/
Etching the image of a black housefly reduces spillage in washrooms by 80%
Image of eye impacts littering on the road.
White light versus Yellow light

Putting the fruit at eye level counts as a nudge. Banning junk food does not.

The Default Bias

Humans make mistakes. A well-designed system expects its users to err and is as forgiving as possible.

Temptation

…every day we are influenced by people who are not trying to influence us.

Humans make mistakes. A well-designed system expects its users to err and is as forgiving as possible.

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Rushie J.

Science | Sex | Spirituality. Trying to make sense of a senseless world