Shopee Analysis

Who is Shopee?

An eCommerce platform operating in SE Asia that was first launched in Singapore in 2015. In 2017 Q4 it reported $1.6bn GMV.

Homepage

(+) Simple design with easy to understand layout

(+) Interesting promotions on banner

Seller stores

(+) Good, simple design

(+) Good statistics per seller, including seller performance

(+) Seller can offer own vouchers

(+) Brand can provide their own video, enhancing brand equity

Seller rating

(+) Ability to read reviews by # of stars

(+) Photo of the product in the review

(+) Rating of customer to add credibility

(-) Very brief, not very well written reviews

Product page

(+) Nice clean design

(+) Shipping fee varies by region

(+) Photos in a lot of the reviews

Shopping cart

(+) Nice, clean design that is easy to understand

(+) Ability to pay with loyalty coins

Shopee Mall

Launched in 2017 with 200 brands.

(+) Brands have much more flexibility in how they design their shop

(+) Flexibility to create own vouchers and promotion designs

My Account

(+) Cleanly laid out and easy to understand

(+) Lots of notifications can be controlled by user

Shopee University

(+) Good videos teaching new potential sellers how to sell

(+) Social, ie. learn and communicate with other entrepreneurs