Our Top 15 Ecommerce Reference Sites of 2018

These 15 brands have earned attention from our design team for demonstrating exceptional branding, cohesive storytelling, and innovative solutions. The first steps to creating remarkable ecommerce brands is being able to identify and dissect the best brands in the space. Thank you all for inspiring us to reach for new heights!

Outdoor Voices

What we reference: Relatable models, beautifully simple quick-shop on collections, super clean mobile filters.

https://www.outdoorvoices.com/products/tri-tone-slashback-crop?variant=1383047430149

Buffy

What we reference: Humor & simplicity, storytelling, color-vibes.

https://softspace.buffy.co/

Hims (and now Hers!)

What we reference: Bare minimum-but-flawless messaging, unique checkout within the inline cart, minimalist mobile nav, powerful photography and assets.

www.forhims.com | www.forhers.com

Lulu Lemon

What we reference: Internal side navigation, scroll bar indicator on recommended products, robust search, lifestyle based search options in nav (called Activities), sticky scroll product image on product pages.

shop.lululemon.com

Caldera + Lab (BVA’s Courtney Wall)

What we reference: Beautiful use of micro animations, cohesive brand feel, easy product subscribe.

calderalab.com

All Birds

What we reference: Visual navigation, consistent brand voice and feel, use of gifs to fill out product story, select-a-size add to cart functionality,

www.allbirds.com

Hint (BVA’s Jessica McManus)

What we reference: Subtle movement that brings the design depth, product badges, organic shapes, simple subscribe.

www.drinkhint.com/products

Chobani

What we reference: Site speed, mobile bottom nav, branding, product stories, flavor variant selections.

www.chobani.com/products/fruit-on-the-bottom/cup/blackberry/

Harry’s

What we reference: Guided purchase flow (subscription signup), upsells, product benefits, product focused photography.

www.harrys.com/en/us/products/deluxe-travel-kit

MVMT (BVA’s flo katzenbach)

What we reference: Mobile navigation, collection filters, strap buyers guide, account center & loyalty.

www.mvmtwatches.com

Nordstrom

What we reference: Mega nav of the century, color variants functionality on mobile product page, recommended products (desktop), collection filters.

shop.nordstrom.com/c/womens-boots

Tuft & Needle

What we reference: Compare products, product details, exposed size variants and pricing, minimal cart design, exit strategy.

www.tuftandneedle.com

Polaroid

What we reference: Color and boldness, product image zoom, upsell at cart.

us.polaroidoriginals.com

Asos

What we reference: Visual navigation, curated shopping categories by occasion, personalized by gender.

us.asos.com/women

Warby Parker

What we reference: Simple and visual navigation, product badging, collection filters, 180 product view of glasses on model, product quiz.

www.warbyparker.com