As an eCommerce business owner, you want your customers to have the ability to easily navigate your website and hopefully make a final purchase. …

Building a business from the ground up is not for the faint of heart. Many companies fail for a multitude of reasons — inadequate management teams, unsuccessful marketing initiatives, unsustainable growth, or just simply poor planning. …

All over business news these days are headlines about the blockchain and cryptocurrency. The attention to the subject prompts a persistent question: can small businesses benefit from the blockchain? The answer is yes. And, according to an article from the U.S. Chamber of Commerce, 2022 has become the year when…

Why a Global M&A Boom, and Why Now? As the world emerges from the global pandemic and an unprecedented disruption of business, mergers and acquisitions activity has been robust. Companies and investors have been on an unprecedented shopping spree throughout 2021. …

Greater economic turmoil over the past couple of months has led to a certain amount of uncertainty and potential change in purchase habits as we continue to live through COVID-19 for the foreseeable future. Strong brands make a significant investment in brand standards implemented across their enterprises and suppliers and…

Business resilience is defined as an organization’s ability to act quickly and efficiently to adapt to potentially hindering disruptions while maintaining business operations, assets, employee security, and overall brand equity. Over the last two years, the biggest hindrance to almost every industry was, quite obviously, the Covid-19 pandemic. Anything from…

Many investors and startups and solopreneurs are asking me — will or should the investors put money into a predominantly services company or a one-person shop? …

Many companies use a disjointed, shotgun approach for delivering marketing communications messages, and digital marketing and rarely is sales engaged and/or considered. Communications such as print ads, email marketing and PPC banner ads, and other content may appear to be coming from different companies, even though the messages may or…

There are dozens of techniques and ways known to make sure your business is on top of the game. New innovative methods appear every year, and we always strive to test them out as soon as possible. …