10 CEOs from thriving DTC brands like Thinx and Magic Spoon reveal their playbooks for how companies can succeed amid a global pandemic
by Shoshy Ciment, Business Insider
The following is an excerpt from a post that originally appeared in Business Insider. View the full post here.
The coronavirus pandemic has upended brick and mortar retail. But as stores shutter across the US, some digitally native direct-to-consumer brands are avoiding the grim fate of other retailers.
For examples, sales at Thinx — a feminine are direct-to-consumer company — are 40% higher than the same time last year. And Peace Out, a DTC skincare company, has seen its overall business and traffic to its site quadruple from the same time period last year.
“The number one factor for a business to be doing well during the pandemic is that the value of their service or product can be provided digitally or through home delivery,’ said Alex Song, the CEO of Innovation Department, which invests in and launches startup brands…
