Overcoming supply chain challenges during COVID-19 and beyond

by Hugh Williams, Editor at FastGrowthBrands

This past month has been a strange time for retailers as the COVID-19 pandemic continues to make an indelible mark on just about every aspect of what was considered “business as usual.” While many retailers are struggling with a collapse in consumer demand and coming to terms with the new realities of doing business, others are finding themselves in the very fortunate position of having more demand for their products than ever before.

In the wellness sector, we have seen surging demand for immunity-boosting products as consumers do everything they can to stay healthy. And while our company’s immune support products like Boost Elderberry Gummies have increased in popularity, we, like many other businesses, have experienced significant challenges with our supply chain. According to a survey conducted by the Institute For Supply Chain Management, nearly 75% of companies reported supply chain disruptions due to COVID-19-related transportation restrictions, and this figure is only expected to climb…

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