The 5 biggest DTC trends of 2019

by Alex Song, Founder and CEO of Innovation Department

The following is an excerpt from a post that originally appeared on Retail Dive.

It’s no secret that the digital economy has reshaped the way that consumers think about and interact with today’s brands. As consumer expectations continue to skyrocket and as retailers struggle to gain market share, brands are forced to rethink the best way to engage with consumers and build loyalty. For an increasing number of brands, this means selling directly to consumers (DTC) and turning to a DTC e-commerce model.

This shift to DTC isn’t expected to slow anytime soon. According to the Interactive Advertising Bureau, two-thirds of consumers expect the ability to connect directly with brands. The promising news is that brands have never before had such accessibility to their customers’ wallet share. The trick is to deepen their understanding of consumer spending preferences and behavior so that they can truly compete in today’s environment. To help brands come up with a winning game plan, we put together the five biggest DTC trends we’ve seen so far this year…

Read the full post on Retail Dive.