How important is Driving Your Content to be Mobile Device Friendly?

What was once a unique way to view your social media platforms is now the dominant way to view them and that is on a mobile device. It is actually almost a rarity to access your social media platforms on a desktop computer and that comes to no surprise as we actually move away from desktop computers. This evolution of what users are using is proof of the current culture of “I want it now and I want it perfect”.

According to Google, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Consumers, particularly on mobile devices, now have higher expectations than ever before. Our investments in mobile are driven by consumers’ expectations for immediacy and relevance in the moment.” But what does this mean for marketers? This requires that marketers answer their needs in the moment, whenever and wherever they are. They must make their content or pages easily accessible and ready for anyone to browse with ease.

A big idea they need to realize is that social media is becoming a buying platform, especially for millennia, of which 87% admitted to never being without their smartphone. More importantly, 14% wouldn’t do business with a company that doesn’t have a mobile site or app. Almost 80% say their social media impacts their buying habits and 71% of them are likely to purchase an item based on social media referrals. These numbers are astronomical when growing a business and creating revenue. People like to shop on social media for two main reasons, they feel extremely safe when shopping with numbers of other surrounded by them and buyers are naturally suspicious so when selling on social media, they have tons of customers to convince the buyer and back up their product.

These statistics will only keep growing towards a mobile world, if your company is not now jumping on the mobile train, you’re behind and we all know how detrimental that can be for a growing business.