Introducing Marketing Unboxed, A New Video Series from Zaius
This week, we’re doing something a little different. We’re taking a break from our regularly scheduled interviews for The Empowered Marketer to tell you about an exciting new series we think you’ll love: Marketing Unboxed.
It’s a brand new video series from Zaius that pulls back the curtain on how today’s top ecommerce brands are marketing to their customers. For each episode, we’ll be buying a fun product, unboxing it, and then analyzing every marketing touchpoint along the way.
Whether it’s a clothing retailer, a sports equipment outfitter, or a specialty kitchenware store, this is more than a chance to “oooh” and “ahhhh” at some shiny new products. As marketers, we’re really interested in whether their marketing strategy makes us sit up and pay attention. So we’ll be taking you on a tour through each step of our journey as first-time customers.
Watch Episode 1: Marketing Unboxed
Does every brand have a cart abandonment strategy in place? Does their post-purchase email nurturing flow do a convincing job of upselling new products? And just how much of their marketing messaging is focused on getting one-time customers to make repeat purchases? As a marketer yourself, you’ll want to see what you can learn and apply to your own brand.
Our first episode is out right now. We took a look at Glossier, the buzzy beauty and skincare brand that has 1.5 million followers on Instagram and a seriously slick marketing strategy.
I wanted to share this with all of you because I figured that if you like the Empowered Marketer, you’d love Marketing Unboxed. So go to www.zaius.com/marketingunboxed, be sure to subscribe, and let me know what you think in the comments!
We’ll be back in just one week with our regularly scheduled interviews with fantastic and talented B2C and ecommerce marketers.