The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

Alexandra McPeak
Jul 24, 2019 · 1 min read

As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying.

The reality, however, was that it was just changing. The way we buy things today is different, and younger generations that are comfortable buying online are also the ones starting to get married.

Olivia started The Clear Cut as an educational platform where she provided guidance to friends on how to buy diamonds and pick out engagement rings.

But with her extensive experience in the industry, it was a natural progression from content into the world of ecommerce. Now, Olivia has cracked the code on reaching modern, luxury buyers in the ways that are most accessible to them. She’s even sold engagement rings via Instagram DM!

In this exclusive interview, Olivia shares:

  • Why she focuses on transparency and consistency in her social media strategy
  • How educational content laid the brand foundation and contributes to continued growth
  • Why customer feedback should be core to informing new product lines

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