The Empowered Marketer Goes to Shoptalk 2018

I was in Las Vegas last week at Shoptalk 2018, the world’s largest conference for retail and ecommerce.

With more than 8,500 attendees from some of the biggest B2C brands in the world, it was a huge opportunity to learn and engage with some of the smartest marketing minds in the business.

I took full advantage — attending as many sessions as possible and interviewing speakers and B2C leaders right on the conference floor.

Whether you couldn’t make it to The Venetian or you just couldn’t attend every single session, I wanted to make sure you didn’t miss any of the valuable content at Shoptalk.

This episode is 100% focused on the event and includes exclusive interviews with B2C leaders from innovative brands like Mizzen and Main, Ollie, Rachel Roy, and Paul Evans. Here are the top strategic takeaways from Shoptalk 2018.

Watch Episode 6: The Empowered Marketer

Subscribe for more episodes on YouTube.

I also share my personal takeaways from the best sessions, including:

• Why Facebook’s head of messenging doesn’t think AI chat is fully autonomous
• How the EVP of marketing at Sephora organizes her team to execute an omnichannel strategy
• How digital-native brands think about their in-person shopping experience
• …and much more.

Listen to the full episode:

Subscribe to the podcast on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud