The Empowered Marketer Live | eTail East 2018

Recently, thousands of retailers converged on Boston for Etail East 2018 to network and learn about everything on the cutting edge of ecommerce.

Of course, The Empowered Marketer had to be there. We went to tons of sessions, took even more notes, and did live interviews with some really interesting marketers from innovative brands, including Framebridge, ASICS, and Reebok.

Whether you couldn’t attend the conference yourself, or you couldn’t get to every session you wanted to while you were there, we’ve got you covered. Here are the top strategic takeaways from eTail East 2018.

Watch Episode 16: The Empowered Marketer

I also share my personal takeaways from the best sessions, including:

  • Why traditional brands are moving more aggressively into ecommerce
  • How the customer is at the center of everything in B2C marketing today
  • How marketers are shifting their strategy because of the increasing price of paid acquisition
  • …and much more.

Listen to the full episode:

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