What is The Empowered Marketer?

Cara Hogan
Feb 13, 2018 · 2 min read

What does it mean to be an empowered marketer?

Well, the Oxford English Dictionary defines empowerment as: “The process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights.”

That sounds wonderful, you may think, but what does this have to do with B2C marketing exactly?

A lot, in fact.

Marketers today have a million demands on their time. On a typical day, you might send out a few personalized emails, publish a couple targeted ads on Instagram, run A/B tests on your ecommerce website, and then analyze the conversion rates across all your marketing campaigns.

And that’s just today! It’s no wonder B2C marketers are feeling the pressure.

The Empowered Marketer is here to help. In this ongoing series, we’ll be interviewing top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore real-world tactics and techniques to help you grow your B2C business. We’ll learn how these real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty.

If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.

It’s time to claim your rights as a marketer — become The Empowered Marketer you’ve always wanted to be.

Check out the latest episode.

The Empowered Marketer

For marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business.

Cara Hogan

Written by

Host of The Empowered Marketer and Marketing Unboxed. Content marketer @GetZaius. Grammar enthusiast, rock climber, and surfer.

The Empowered Marketer

For marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business.

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