A chat with Tracey Webb Owner and Music Executive for Power Promotions…
Working with Global acts including; Ella Henderson, Faithless, Craig David, Sigma, Becky Hill, David Guetta & Jonas Blue plus much, much more…
This week’s guest on The Entertainment Engine podcast, we speak with music executive and company director of Power promotions Tracey Webb based in London.
With over 30 years of experience in the music industry starting from humble beginnings at her first job with CD pool — packing CDs and general office duties.
Tracey soon rose to be one of the shining lights in the “music promotion” side of the music industry working with major and independent record companies for over 3 decades including;
Atlantic Records, Ministrey of Sound, Columbia Records Positiva and Black Butter, plus more.
Tracey and Power Promotions have also worked with an eclectic mix of independent and major artists over the years, which include;
David Guetta, Ella Henderson, Jonas Blue, Karen Harding, Craig David, Faithless, Sigma, Ellie Goulding, Armand Van Helden, Clubland and Becky Hill— to name just a few…
Tracey experience spans several decades and has the ear’s and knowledge for the right songs, whether it's for a major or independent record label.
And she is not afraid to say NO if the song doesn't quite work for the label or artist! Hear the full chat below on Castbox.fm…
Power was formed in 1989 and soon became one of the leading dance music promotions companies in the UK.
In the very early days the company was little more than a mailing service sending a handful of records to DJs but as the club music scene exploded during the nineties so did the company.
The Power Group now consists of many specialist units dealing with the many specialist areas of dance music from;
Club Promotion, Pop Promotion, Underground Dance, Breakbeat, R n’ B and Hip Hop, Specialist Radio, seasonal Balearic Island Promotion.
The group also includes the highly successful Videopops Promotions and the superb Power Studios.
Testimonial:
Columbia records — Stacey Tang (Head of Marketing)
“Power are an important extension of the Columbia promotions team — Mark & Tracey’s passion, hard work and 100% commitment to breaking records at club level have helped us deliver many successful dance singles.
Most recently they’ve had a record-breaking run of 8 club chart # 1′s with Calvin Harris.”
The objective of the Power Group is to provide a full range of club music promotion and marketing services to run in conjunction with the client’s marketing and release strategies.
Tracey’s aim is to build relationships, customising their services to the client’s needs to obtain the best results for their record.
Working hand in hand with the client, leading to greater success and more profitable results for the record and, ultimately, the label.
Tracey believes honesty is always the best policy; if she thinks a particular single or album is not going to fulfil the hopes of the client then she will say so.
Power is not afraid to lose a job today to gain a client tomorrow.
Testimonial:
Ministry of Sound — Nicola Heyes (Marketing Director)
“Power is an integral part of our promotions team — Mark & Tracey’s hard work; drive and passion for breaking club records always yield results.
They’ve been instrumental in helping us deliver many of our massive dance hit singles across the years.
Why Power Promotions?
The Number 1 Club Music Promotion Company in the UK with More №1s in the Music Week Club And Pop Charts since it’s inception than any other promotions company.
Power and Poparazzi have worked on over 300 UK National Top 40 records in the past 4 years and established in 1989 and still on top over 31 years later.
Testimonial:
David Guetta / Caroline Prothero
“David Guetta has had more club chart №1′s than any other electronic artist in UK history. WOW! Power Promotions; we salute you.
“Guess Nothing Really Matters To Power But The Beats”
I am looking forward to the next 30 years with Power promotions with Tracy Webb at the helm of music promotions for the major and the independent labels, the ship is in great hands…
By Peter Moore
