In conversation with Laura Hanke Music supervisor & Repertoire Assistant at Universal Production Music…
Looking at the changing and exciting landscape of music supervision!
We take a look at her role as a music supervisor and why she decided to work in the music industry and for that matter for one of the biggest record companies in the World.
“From a classical song bird and Vocal Teacher to Electronic Pop Producer and now 3 years’ experience as a Music Supervisor, Laura believes hidden gems are underrated.”
Laura is certainly looking forward to what is to come for the future! She studied at The Institute of Contemporary Music Performance and received a Name Bachelor’s degree from her studies [2014–2017].
Which gained her a Grade First Honours & Best Overall Student award.
Laura started out as a junior marketing executive for Focus and became a brand ambassador for Rythem, her career then lead her onto the journey towards Music Supervision and working for Universal Production music, which took some time to gain her ideal job role with persistence, drive and lots and lots of patience!.
Laura is now part of the world’s leading Production Music catalogue, and working across a broad variety of briefs which is extremely rewarding and exciting, not knowing what is around the corner as each day is totally different and exciting!
Then within a short time being promoted from her junior music supervisor position, this has proven her growth and determination within the industry, she has recently worked on a “TV”, “documentary” series “fashion-brand” and a recently a campaign for “Mcdonalds” the fast-food company among many others.
Laura is in good company as The Universal Production Music team are behind the soundtracks to some of the UK’s biggest productions past and present!
Some of the current work which has been achieved by the Universal Production Music team include;
Forget how d’ya like your eggs in the morning, this cool Quaker Oats ad finds out how we like our oats.
George Clooney returns as the face of Nespresso; this time joined by Game of Throne’s Natalie Dormer.
Check out this sync from a recent online Nike campaign featuring music from the Global Beats.
Women In Music
We celebrated International Women’s Day by releasing our 100% Her album with the help she said.so.
A Remarkable Idea
A Remarkable Idea is an artist-driven initiative with a defined emphasis on recorded music.
King of Thieves
Stan and Ollie | Trailer
Laurel and Hardy — the world’s greatest comedy team — face an uncertain future as their golden era of Hollywood films remain long behind them.
Hugo Boss ‘Gallery’
Agency Rhythm & Sync direct this stunning advert for the new Gallery range from Hugo Boss.
Lionesses | Women’s World Cup
Join the Lionesses on their journey towards the Women’s World Cup. Plus much more…
The Services Universal Production music provide;
Universal offer a completely free music supervision service.
The team handles everything from high profile ad campaigns, promos/film trailers, supervising complete TV series to reversing international edits and everything in between.
In a rush and need to hit that deadline?
The team pride themselves on getting those last-minute playlists suggestions!
“But where can I find ‘Japanese sports promo music’?” The team knows…
The company has over 500,000 tracks to choose from and know every corner of the library.
With over 15 years of combined experience, the team have worked on projects for the biggest broadcasters and brands. The team are music fanatics and truly understand the connection between music and media.
Universal production music also offers;
Music searches, Bespoke edits, Commissions, Re-versioning
It’s an Art
The team don’t just pick music; they work with the client to pick a vibe, a feeling and an emotion that helps you to connect your audience with the message or story you want to tell.
The team’s experience and lifelong commitment to music allow to really understand the needs of Directors, Editors and Script Writers.
The team live out our own reaction and emotional connection to music in every brief we do and strive to find the right music to complement and enhance each individual project.
Universal produce over 45 albums released each month, the Universal Production Music catalogue covers all genres, moods, emotions and project types and is created by an ever-expanding roster of hugely talented artists and composers around the globe; along side in-house creative teams dedicated to diversity, quality and authenticity.
Universal produces imaginative music, record in the top studios around the world and forms creative partnerships that add depth and individuality to the catalogue, each with its own unique style and heritage.
From Universal own world-renowned in-house labels through to partnership labels and a large offering of themed playlists, they are dedicated to helping their clients create emotional and memorable audiovisual experiences no matter what type of production they are working on.
The Universal Production Music heritage has evolved over decades into a diverse and comprehensive collection of labels.
With offices in over 20 countries and an international network of sub-publishers, the companies reach and service levels are truly global.
The Universal Music Group (also known in the United States as UMG Recordings, Inc. and abbreviated as UMG) is an American global music corporation that is majority-owned by the French media conglomerate Vivendi, with Chinese tech company Tencent owning a minority stake.
UMG’s global corporate headquarters are located in Santa Monica, California.
Ten per cent of Universal Music Group was acquired by Tencent in March 2020 for US$3 billion.
In 2019, Fast Company named Universal Music Group the most innovative music company and listed UMG among the Top 50 most innovative companies in the world and “amid the music industry’s digital transformation, Universal is redefining what a modern label should look like.”
UMG has signed licensing agreements with more than 400 platforms worldwide.
The company’s origins go back to the formation of the American branch of Decca Records in September 1934. The Decca Record Co. Ltd. of England spun American Decca off in 1939. MCA Inc. merged with American Decca in 1962.
On December 9, 1996, the company was renamed Universal Studios, Inc., and its music division was renamed Universal Music Group; MCA Records continued as a label within the Universal Music Group.
In May 1998, Seagram purchased PolyGram and merged it with Universal Music Group in early 1999.
With the addition of Japan, UMG distributes releases from Disney Music Group globally.
In July, The Rolling Stones signed a worldwide agreement with UMG covering the band’s recorded music and audio-visual catalogues, archival support, global merchandising and brand management.
That same month, Vivendi announced it would explore selling as much as half of Universal Music Group to one or more investors.
In Nielsen’s 2018 US Music Mid-Year report, UMG made history with eight of the Top 10 artists, including all of the top five, as well as all of the top eight artists ranked by on-demand audio streams.
In August 2018, UMG announced a strategic expansion in Africa, opening an office in Abidjan to oversee French-speaking Africa, and also unveiling a Universal Music Nigeria office in Lagos to focus on signing local artists and taking them global.
In September 2018, singer Elton John signed a global partnership agreement with UMG across recorded music, music publishing, brand management, and licensing rights.
With such a rich and colourful history, Universal music group is certainly working hard to provide a “stable” for staff and artists.
The opportunity for Laura across the Universal group of companies is substantial, with her younger years and gaining valuable experience under the Universal banner, the career path looks really promising and who knows one day she could be the;
MD or Chairman for the company, or just maybe she may just set up her own record or publishing company — you never know what the future holds!
But the future is bright for this young lady, she is working hard to build her career and experience in an ever-changing landscape called the “music business” life isn't paved with gold but with drive, perseverance, determination and a slice of luck you never know what can be achieved…
By Peter Moore