Part 2 — Talking with Lionel Lodge, Singer-Songwriter & Founder/CEO of the SyncLodge…
Looking at the music industry of today and thinking what is going to change tomorrow?
To kick off the New Year with our next guest of Season 2 on The Entertainment Engine podcast we welcome the Scottish-born singer-songwriter and producer — Lionel Lodge for Part 2 in this series.
Lionel was born in the early sixties in the Highlands of Scotland even though his family was living in London England at the time.
At five years old his parents moved Lionel and his two older brothers to Canada.
“Dad was working for Radio Caroline and in `67 the British government passed the Marine Broadcasting Act, which stated that anyone working with or for pirate radio stations would be arrested if they entered England.
Dad tried to work for the BBC then but it was too regimented for him, so off to Canada we went.”
“In Canada, we were very strange compared to the rest of the children at school, we had long hair and wore hippy-like clothes, plus we had English accents. I hated it for the first five years, didn’t like Canada at all, got into a lot of fights.
We moved around a fair bit and so we were always the new kids with funny accents.”
So, looking forward to Part 2 of this podcast episode, we learn more about Lionel’s current project SyncLodge.
So let's take a deeper look which I believe can really help artists, bands, and rightsholders move forward in very challenging times we all face;
About
We want to replace the scrambling of competition with ease of flow in the sync licensing industry. We want to amplify the creative joys of the music supervisor and let computer systems do the heavy lifting of the tedious and frustrating.
Allow all who create music to have equal opportunity in sync placement, regardless of where they are in the world, regardless of their connections, finances, or level of fame.
This is our motivation.
SyncLodge is the most powerful B2B ecosystem for music supervisors, visual production companies, and copyright holders/administrators, to conclude all the sync licensing tasks needed to professionally license music.
We have studied and researched the International Music Synchronization Industry and with SyncLodge we have designed a system to overcome the problems and boost the potential.
Who can use SyncLodge?
Visual Media producer, Music supervisors, Copyright Owners/Administrators
Advantages for Music Supervisors and their Teams
The needs of the Music Supervisor is the core focus of the SyncLodge system. We have asked and polled many music supervisors around the globe to gain a clear picture of what it is they need, what tools would be most beneficial to bring ease to the complicated work of sync licensing.
We gathered the information and have set to build a platform that delivers. A complete, sync licensing, project management system that automates the tedious tasks, brings verification to information, gives a clear overview and secure communications.
Plus, some very nice added features to bring fun and ease to sync licensing.
Advantages for Visual Media Producers and their Teams
Complete sync licensing management system designed for the professional visual media production company to integrate and communicate with the project music supervisor.
Designed for the needs of the industry to complete the tasks of sync licensing in visual media.
It is secure for file sharing a confidence, private for project team communications, intelligent for automating a lot of the tedious tasks with tools that will bring ease and clarity to work-flow and project management overview.
Advantages for Copyright Owners and their Administrators
Membership in SyncLodge for copyright holders and their administrators will bring extra leverage for your music being available for searching by the global music supervision community.
They will have clear and secure access to communicate directly with you when they want to consider your music for placement in visual media.
With your identity and catalog verified by SyncLodge, music supervisors will have the confidence when making an offer for placement that they are dealing with all the copyright holders and their administrators.
Inside SyncLodge all communications are private and secure plus you will have the tools to maintain a clear overview of your catalogs sync licensing details.
SyncLodge does not ask for a membership or registration fee and it does not ask for any ownership of your copyrights.
Become a member, supply your information, once verified you will be contacted when a music supervisor is interested in placing anything from your catalog. It’s that simple.
It was a real pleasure to catch up with Lionel and learn more about his current project, but it does show it takes a long time to really understand the business of music, you could say it's your whole life!
By Pete Moore
