Seamless Entertainment launch Music industry Mentoring program & Courses for people pursuing a career in the music industry!

Entertainment can be very difficult to navigate, so the team is launching masterclasses & mentoring services to help artists, bands, and creatives push on!

Throughout the pandemic, the Seamless team wanted to create new energy and thinking across the entertainment space, with the launch and broadcast of The Entertainment Engine podcast, providing a new show for the entertainment industry — the next stage for the company is to launch a series of entertainment learning;

“Music mentoring, Consultancy services and Courses — to help creatives navigate the entertainment industry”

Peter Moore, Director of Seamless was working with the UK Government, creating NEW Deal for the Media, at the same time the UK Government introduced and launched NEW Deal for Musicians.

They were looking to create the next BIG act, through the ’90s, but after looking at the New Deal for Musicians program, it became clear with the introduction of New Deal for the Media, providing young people 16–24 years old (male & female) the opportunity to explore allied industries, which opened up more opportunities.

The thinking behind New Deal for the Media is if you don't make it as the next BIG act, you have the opportunity to learn; music management, how to set up a record company to becoming a music publicist, etc.

The New Deal for the Media program was so successful winning “entrepreneur” of the year 2 years running with the IOD (Insitute of Directors & Hewlett Packard).

There is so much information to take in and learn across the entertainment industry, so with the success of NEW Deal, the team at Seamless decided to help the creative sector follow their aspiration in the music industry.

So let's take a closer look;

It is the team’s passion to inspire the next music industry professionals, to deliver exceptional music industry, advice, knowledge, and support for our clients through a seamless service.

We pride ourselves with our unique offering, with clear and concise information from seasoned entertainment executives supporting our clients across their entertainment journey with a choice of music industry topics including the first offering from Seamless;

Photo by Huma Kabakci on Unsplash

Music festival & Mentoring program:

Having spent most of my life putting on shows from grassroots to festivals & shows for the past two decades, one of the things that sprung to mind for me was the lack of knowledge and information I had at my fingertips when looking at becoming a “music promoter” it was a challenge that was for sure!

We hope this course and mentoring programs will help ignite the next generation of music promoters, going forward.

The music festival course & mentoring program have been developed to provide NEW music promoters with the tools, knowledge, and experience from our seasoned team.

You will learn the “ins and outs” of the music festival world, from how to write the festival plan to selling your first festival ticket, raising capital to build your five-year plan, and your exit strategy!

You also learn how to mitigate the risks working with investors and banks, self-funding, and how you deal with agents, managers, attorneys, accountants & your bank managers!

Sneak preview:

Module 1 — Festival Overview & Executive Summary

  • Music festival history — mission and objectives
  • Address covid-19 Public health & safety
  • Current festival marketplace
  • Where does your festival sit in the calendar?
  • What is the goal? competition? why are you different?
  • The executive summary — your festival vision & finance plan?
  • Become the premier summer event in the region?
  • Offer the most sustainable festival experience?

The music festival promoters course is delivered over 9 modules working over a 6 week period with an easy pace to learn each module.

The next course and mentoring program on offer from the team is;

The Music Business Industry Overview Course Online:

As highlighted above the “music business” is an extremely difficult place to navigate which can take years to learn, and sometimes it never sinks in, until one day that spark hits you and you SAY ‘now I understand’ but sometimes it can be too late with no more resources to pull upon!

The music business mentoring course program has been designed to show you how the music business works today — providing you with the knowledge and skills you’ll need to build your future in the music business.

You will learn from leading music professionals and meet like-minded people. Most importantly — you’ll learn what the various areas of the music industry are, why they exist, and exactly how the business operates today.

We’ll also spend some time with you, to discuss your plans going forward. Whether you’d like help launching your band, or, advice on setting up your new music business venture.

Sneak Preview:

Module 1 — Music Industry Introduction

  • A brief history of the music industry
  • It’s an exciting time to work in the music industry
  • The structure of the music industry
  • An explanation of the roles & functions:
  • Record labels
  • Music publishers
  • Live music
  • Management
  • Promotions
  • Agents
  • Merchandise
  • An explanation of the industry, and sources of revenue — with the current trends!

The music overview course is delivered over 8 modules working over a 6 week period with an easy pace to learn each module.

Photo by Austin Chan on Unsplash

The next course mentoring program on offer from the team is;

Artist Management Mentoring Course:

The Seamless artist management course provides the most relevant and up-to-date skills for current and future music managers to help them navigate the music industry and build a successful career.

The course will help you to become equipped with the skills needed for a successful career in artist management, working with music industry professionals with decades of experience working within the music industry.

Over five modules, providing you with the know-how, the fundamentals, and confidence to oversee every aspect of your artists’ career.

Sneak Preview:

Module 1 — Music management introduction

What is an artist manager and what do they do?

• Management skills that are required for managing artists and bands

• The artist and manager relationship?

• How do you get into artist management

• How are music managers paid?

• The artist management contract, contract negotiation, contract term, percentages, exclusivity & power of attorney.

The artist management course is delivered over 5 modules working over a 3 week period with an easy pace to learn each module.

The above will give you a brief overview of the offering, with more courses being offered over the coming months for example; music production & songwriting and How to set up a record label, etc.

After working with the UK Government, we thought it would be a good idea to launch some really interesting courses and mentoring programs after the success of the NEW Deal many years ago, the same principles and values apply to today, but you need to stay relevant, “the key is adapting to the ever-changing conditions” — you can never have enough knowledge!

We’re providing people with solid advice, support, and encouragement to create and sustain an entertainment career, whether you’re starting out as an artist to setting up a record label or to becoming a music manager.

For more information on these courses and mentoring programs please visit for more information about this offering!

You can Sign Up now for more information, or drop us an email via — and we’ll be happy to help you.

We look forward to welcoming you to these programs and assisting you in the development of your future in the entertainment industry.

“There has never been a more exciting time to work in the music industry to create your own identity”!

By Pete Moore




We’re providing helpful tips and useful information on navigating the entertainment industry

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Peter Moore

Peter Moore

Peter has lived New York, Los Angeles and London working in the music, film and TV industries for over three decades helping creators realize their vision.

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