The podcast community has gone from strength to strength over these last 12 months, although “podcasting” has been around for a while.
Podcasting was previously known as “audio blogging”, with its roots dating back to the 1980s. With the advent of broadband Internet access and portable digital audio playback devices such as the iPod, podcasting began to catch hold in late 2004.
This last year has seen the growth of this community build and build, with so many people downloading music and streaming film and TV, shows, it’s no wonder podcast shows have become a big HIT, with many people tuning in to listen!
In this article, we take a look at some of the podcast statistics we all need to KNOW!
Let's take a look;
The Most Popular Device to Listen to Podcast shows on!
While some people tune in to podcasts on their computers, most people listen to podcasts through mobile apps.
This is probably why portable devices are by far the most popular type of device podcast listeners select to choose from.
Around 65 percent of podcast listeners in the US use devices like smartphones to listen to podcasts (Edison Research, 2019). Computers and laptops, on the other hand, are the go-to choice for just one-quarter of all podcast listeners.
With these podcast statistics in mind, you may think you’re ready to launch your podcast strategy. Before you do so, consider your channel very carefully.
Podcast statistics show that mobile app podcast listeners are more likely to make their way through an entire podcast episode.
Why Do People Listen to Podcasts?
From a consumer’s point of view, there’s just so much that podcasts can offer. From acquiring new knowledge to feeling inspired, there are plenty of reasons podcast listeners tune in.
Podcasts are also a form of entertainment with news and inspiration for listeners across a wide range of interests and subjects.
But even as these podcast statistics explore why people listen to podcasts, it’s also interesting to explore why people don’t.
Other top reasons include being unsure of how to listen to a podcast, not knowing where to start with so many choices, and not really understanding what a podcast is.
So this comes down to mass adoption and an education process to your listeners!
So Where Are Podcasts Consumed?
When it comes to the environment, it seems there’s nothing like the comfort of your own home to tune into a podcast.
With, nine out of every ten podcast listeners in the US say they listen to podcasts at home (Edison Research, 2019).
Podcasts are also being consumed while on the move, with 64%, 49% percent, and 37% of listeners choosing to tune in while in a car or, walking around, and commuting to work.
Around seven out of ten podcast listeners say they don’t do anything else when listening to podcasts.
Some others prefer to multitask, with 59% listening to podcasts while doing housework, 52% driving, and 50% cooking.
Brand Discovery via Podcast Shows!
Though such podcast statistics may push you to start your own podcast show, simply launching a podcast to increase brand awareness isn’t enough.
The promotion activity is equally as important, to help push your show.
That said, you may be interested to know that the majority of podcast listeners (43%) discover new shows by asking around on social media or an online community.
Podcast Stats: Time Spent
According to a recent survey, more than eight out of every ten podcast listeners spend more than seven hours per week tuning into podcasts (Discover Pods, 2019).
That’s an average of over an hour a day for most listeners, which, for some, is more than the time they spend on social media or even watching television!
For around a quarter of podcast listeners, their dedication to podcasts is nearly like a part-time job — 22.4% of listeners spend more than 22 hours a week (more than three hours a day) listening to podcast shows!
Time spent listening to podcasts is also on the rise.
About 30 percent of the US online population who has ever tuned into a podcast say they are listening to podcasts more now than they were a year ago, which is very encouraging and possible due to the pandemic!
Summary of Podcast Statistics for 2021:
- There are currently 850,000 active podcasts with over 30 million podcast episodes globally.
- Around half of all US, consumers listen to podcasts shows.
- 65 % of podcast listeners tune in using portable devices — smartphones or tablets.
- Three out of every four podcast listeners in the US tune in to learn new things.
- 32 % of Americans listen to podcasts on a monthly basis.
- 90 % of podcast listeners listen to podcasts from the comfort of their own homes.
- Around half of the listeners are likely to consider buying from a brand after hearing its ad on a podcast show.
- Podcast advertising revenues are expected to surpass $1 billion in 2021.
- 82.4% of podcast listeners spend more than seven hours a week listening to podcast shows.
- The average weekly podcast listener subscribes to an average of six shows and listens to seven shows per week.
Some interesting facts for the podcast world, so grab your computer, plan your show and just go for it, GREAT things could happen.
If you don't try you will never know!
By Pete Moore