Some Powerful Podcast statistics YOU need to know for 2021 to help build your show!

The podcast world is getting bigger & bigger! We take a look at, some podcast statistics you need to know to build your show for the year ahead!

Peter Moore
May 31 · 5 min read
Photo by Firmbee.com on Unsplash

The podcast community has gone from strength to strength over these last 12 months, although “podcasting” has been around for a while.

Podcasting was previously known as “audio blogging”, with its roots dating back to the 1980s. With the advent of broadband Internet access and portable digital audio playback devices such as the iPod, podcasting began to catch hold in late 2004.

This last year has seen the growth of this community build and build, with so many people downloading music and streaming film and TV, shows, it’s no wonder podcast shows have become a big HIT, with many people tuning in to listen!

Let's take a look;

The Most Popular Device to Listen to Podcast shows on!

While some people tune in to podcasts on their computers, most people listen to podcasts through mobile apps.

This is probably why portable devices are by far the most popular type of device podcast listeners select to choose from.

Around 65 percent of podcast listeners in the US use devices like smartphones to listen to podcasts (Edison Research, 2019). Computers and laptops, on the other hand, are the go-to choice for just one-quarter of all podcast listeners.

Podcast statistics show that mobile app podcast listeners are more likely to make their way through an entire podcast episode.

Why Do People Listen to Podcasts?

From a consumer’s point of view, there’s just so much that podcasts can offer. From acquiring new knowledge to feeling inspired, there are plenty of reasons podcast listeners tune in.

Top of that list is education. Nearly three out of every four podcast consumers in the US say they enjoy tuning in to podcasts to learn new things and do so on a monthly basis (Statista, 2019).

But even as these podcast statistics explore why people listen to podcasts, it’s also interesting to explore why people don’t.

Stats show that around 35 percent of people who don’t listen to podcasts (despite being aware of them) say it’s because they don’t know how to locate a podcast show!

Other top reasons include being unsure of how to listen to a podcast, not knowing where to start with so many choices, and not really understanding what a podcast is.

Photo by Clark Tibbs on Unsplash

So Where Are Podcasts Consumed?

When it comes to the environment, it seems there’s nothing like the comfort of your own home to tune into a podcast.

With, nine out of every ten podcast listeners in the US say they listen to podcasts at home (Edison Research, 2019).

Podcasts are also being consumed while on the move, with 64%, 49% percent, and 37% of listeners choosing to tune in while in a car or, walking around, and commuting to work.

Around seven out of ten podcast listeners say they don’t do anything else when listening to podcasts.

Some others prefer to multitask, with 59% listening to podcasts while doing housework, 52% driving, and 50% cooking.

Brand Discovery via Podcast Shows!

Statistics suggest 54 percent of podcast listeners are either somewhat or much more likely to consider buying from a brand after hearing its advertisement on a podcast (eMarketer, 2019).

Though such podcast statistics may push you to start your own podcast show, simply launching a podcast to increase brand awareness isn’t enough.

That said, you may be interested to know that the majority of podcast listeners (43%) discover new shows by asking around on social media or an online community.

If these podcast statistics still aren’t convincing enough, then check this: podcast listeners are more likely to follow brands on their social media.

Podcast Stats: Time Spent

According to a recent survey, more than eight out of every ten podcast listeners spend more than seven hours per week tuning into podcasts (Discover Pods, 2019).

That’s an average of over an hour a day for most listeners, which, for some, is more than the time they spend on social media or even watching television!

For around a quarter of podcast listeners, their dedication to podcasts is nearly like a part-time job — 22.4% of listeners spend more than 22 hours a week (more than three hours a day) listening to podcast shows!

About 30 percent of the US online population who has ever tuned into a podcast say they are listening to podcasts more now than they were a year ago, which is very encouraging and possible due to the pandemic!

Summary of Podcast Statistics for 2021:

  1. There are currently 850,000 active podcasts with over 30 million podcast episodes globally.
  2. Around half of all US, consumers listen to podcasts shows.
  3. 65 % of podcast listeners tune in using portable devices — smartphones or tablets.
  4. Three out of every four podcast listeners in the US tune in to learn new things.
  5. 32 % of Americans listen to podcasts on a monthly basis.
  6. 90 % of podcast listeners listen to podcasts from the comfort of their own homes.
  7. Around half of the listeners are likely to consider buying from a brand after hearing its ad on a podcast show.
  8. Podcast advertising revenues are expected to surpass $1 billion in 2021.
  9. 82.4% of podcast listeners spend more than seven hours a week listening to podcast shows.
  10. The average weekly podcast listener subscribes to an average of six shows and listens to seven shows per week.

Some interesting facts for the podcast world, so grab your computer, plan your show and just go for it, GREAT things could happen.

If you don't try you will never know!

By Pete Moore

The Entertainment Engine

Keeping readers informed with entertainment news, advice, and guests from Music, Film, and TV world

Peter Moore

Written by

Peter has lived New York, Los Angeles and London working in the music, film and TV industries for over three decades helping creators realize their vision.

The Entertainment Engine

We’re providing helpful tips and useful information on navigating the entertainment industry

Peter Moore

Written by

Peter has lived New York, Los Angeles and London working in the music, film and TV industries for over three decades helping creators realize their vision.

The Entertainment Engine

We’re providing helpful tips and useful information on navigating the entertainment industry

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