Resist Stress The Mother of All Emotions by Katriona Beales

This contribution by Katriona Beales is part of the special issue of the Pervasive Labour Union zine on the Entreprecariat. Read it here and download it for free as PDF or EPUB.

Banner designed for the exhibition Are We All Addicts Now?, taking place at Furtherfield (London). In the show, Katriona Beales looks at online behavioural addictions and digital dependencies, conditions that are exacerbated by the demands of precarious working conditions within network culture. The phrase ‘stress the mother of all emotions’ comes from Neuromarketing in Action — How to Talk and Sell to the Brain (2014) by Georges, Bayle-Tourtoulou and Badoc. It acts as heading for a book section explaining how to force consumers to make decisions quickly by raising stress levels.


Originally published at THE ENTREPRECARIAT.