I Tried Facebook Video Ads And The Results Sucked
They watched the videos but took no action
When Facebook video ads were first introduced, every guru and his mom preached that we should be doing Facebook video ads.
The reasoning was that Facebook was aggressively pushing them and giving us brand exposure at a very low cost.
I can agree with the above point. Facebook did push (and continues) to promote video ads. And I can also attest that video ads can produce views at a very low cost. My issue with Facebook video ads is that in my industry, they rarely convert viewers into buyers.
My Facebook Video Ads Experiment from 2020
When I launched a new product last year, I decided to go all-in with Facebook ads. I was launching a product for construction professionals. If you want to learn more about this experiment, the video below will give you 5 key findings from that experiment.
Coming back to my video ads campaign, my strategy was as follows:
