To Share or Not to Share? That is the Question.


When is it appropriate to start actually creating and sharing content? I get asked this question all the time because so many of you are afraid that because you’re not an “expert,” nobody is going to care.

…this notion of expertise is clearly subjective

Truthfully, I think this whole notion of being an “expert” is ridiculous. Am I an expert? Are you an expert? When does one get to claim they’re an expert? I thought I was an expert when I was 22. I’m PISSED I wasn’t able to come out the gate in ‘98 and bring some serious thunder to the wine world. You would have seen a young, raw, hungry GaryVee, which would have been really interesting to look back on.

So, my advice? Map that journey, baby!

Put that content out! Having that body of work is incredibly valuable. You’ll be able to look back it; your grandkids will be able to look back at the it. Plus, you’ll be able to see how things evolved. Your final destination will have a ton more value and context when there’s a trail of wins and losses lighting your way.

So this notion of expertise is clearly subjective. Nobody’s an “expert” unless some other “expert” deems them one. Either that or you need to be consistent enough that a wider audience begins to defer to you instead of their own opinions.

I’ve often had people compare me favorably to other “experts” who are way more qualified than I am. On the other hand I’ve had my legitimacy challenged by people who have absolutely no idea what they’re talking about. It’s totally a perception = reality play.

So should you be scared to put out content if you’re not an “expert”? NO. And when’s the best time to start putting out content? NOW.


Thanks for reading! If you thought this was valuable advice (and, let’s face it, it totally was), you really oughtta check out my show on YouTube, The #AskGaryVee Show!

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