Motor Culture Australia Captivates Car Lovers across the Country

Editorial Staff
The Entreprenuers Diaries
3 min readApr 22, 2021
Motor Culture

Australia is a nation of car lovers. When Motor Culture Australia started to become widely known, there was a fair bit of skepticism; after all, the platform claims to be giving away supercars and bikes on a regular basis. Not surprisingly, the question “Is Motor Culture Australia for real?” pops up all the time on Google, with people wanting to verify the company’s reputation.

The answer to that question is a resounding “yes.” An automotive membership rewards program, Motor Culture has been around for over two years, and it’s on a mission to give back, not only to its members but also to the community. The platform offers four membership levels: bronze, silver, gold and diamond, all of which offer a wide variety of benefits.

These benefits include:

· Entries into the draw

Prizes include big-ticket vehicles such as Mercedes, Harley Davidsons, Landcruisers, Lamborghinis, Audis, gift cards, car gadgets and more.

· Discounts with Motor Culture’s partners

Partners include big names offering discounts on products, parts, services, car washes, etc.

· VIP access to ‘Cars & Culture’ events

Some of the best and biggest car meets and events in Australia are held once a month, offering live entertainment, DJ’s, food and a huge variety of cars.

· Access to MCA’s Suite of Buyer’s Tools

A suite of tools and calculators for members to use when they need to work out the real cost of buying and running a vehicle. Tools include the Vehicle Finance Calculator, Vehicle Depreciation Calculator, Vehicle Running Cost Calculator, Registration Calculator, and more.

· MCA’s Friday Forums

Members can keep up to date with the hottest automotive news in the country with weekly updates on everything new and exciting, hosted by Tom and the team.

Other perks include invites to members’ cruises, access to the MCA Showroom and Members Lounge, 50% off MCA merchandise, and a lot more.

MCA founder Tom McPherson is used to skepticism.

“It’s a hard concept for people to understand,” he says. “We’re here just to give away cool cars and make people happy, which is probably a bit unusual. But we’re definitely for real and we love the fact that we’re changing lives!”

McPherson explains that he and his team are on a mission to build a community that welcomes all. One not limited to those with a certain car brand or motorcycle model, instead only bound by a passion for motor vehicles. The platform is growing rapidly on YouTube, Facebook and Instagram through creative videos and car build, ultimately rewriting the common perception that motoring enthusiasts are ‘hoons.’ MCA is also a strong supporter of local charities.

The company’s rapid growth has led to an increasing number of opportunities and events for its members. As to the future, McPherson plans to continue expanding throughout Australia, with the possibility of going international at some point.

For more information, or to sign up, visit the MCA website at https://www.motorcultureaustralia.com/.

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Editorial Staff
Editorial Staff

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