Sustainable Design
Unusual, Yucky Materials Can Prevent Waste Forever
The soil can be end-user of our products — with unlimited potential for designers
Waste is a product of our time. An unfortunate product, because it is polluting our rivers and oceans and it’s destroying our soils. We can do better, much better! In this article, I want to show you how unusual, yucky material choices can make a huge difference.
Please, designers of this world, help us create new products made from these great materials, so waste will not be part of our future anymore…
The root cause of waste lies in our business models. We have created an economy in which businesses are allowed to employ linear business models. They make their companies work with just the advantages and throw all disadvantages over the wall to society. It’s as if a neighbor is emptying the bin in our backyard shouting: “Hey, here’s something to keep you busy!”
For anyone who is now raising her eyebrows thinking: “What’s she talking about? Linear?” Here’s some background on the business models. Linear, circular, and regenerative.
