PinnedLowell StevensWhy Does Esports Apparel Suck?The next time you see someone wearing a Thrasher, Vans, or Supreme hoodie, ask them if they skate. Most will say they don’t, and a few…Dec 2, 2020Dec 2, 2020
PinnedLowell Stevens5 Unexplored Partnership Opportunities for Esports TeamsIn 2019, Nike inked a multimillion-dollar sponsorship deal with T1, the storied League of Legends pro team from Korea. As part of the deal…Apr 30, 2021Apr 30, 2021
Lowell StevensHow to play Moonar OverseerMoonar Overseer is a brand new incremental game from the partnership of Fox & Farthing and Playfix.io.Aug 19, 2022Aug 19, 2022
Lowell StevensHow to teach someone to watch Pro League of LegendsBringing someone into the cult of Pro League of Legends is hard. Here’s how to make it easier.Jan 20, 20221Jan 20, 20221
Lowell StevensNFT games aren’t games, they’re crypto casinosPeople love to pretend that NFT games are going to be the future of gaming. They’re barely the past.Dec 5, 20212Dec 5, 20212
Lowell StevensIt’s the Ping, StupidMuch has been made of North America’s consistent regional failure in League of Legends. Pundits, analysts, casters, pros, and fans wring…Nov 25, 2020Nov 25, 2020
Lowell StevensIt’s time for a bespoke PC controller for PC gamingIf you’re reading this on a computer, put your hand on the keyboard in the FPS position. If you’re like most people, you have your middle…Nov 18, 2020Nov 18, 2020
Lowell StevensThe Mousetrap: Sabrmetrics Theory in Esports ManagementThis week, rumors erupted that Perks, erstwhile ADC for European League of Legends giant G2, would be returning to the midlane as the mid…Nov 11, 2020Nov 11, 2020
Lowell StevensSkullAssassin69: The Case for Branding Esports ProsHow do you pronounce XQC? What does it mean? Fans of the former Overwatch pro and now full-time streamer would have no problem with this…Nov 10, 2020Nov 10, 2020
Lowell StevensThe 4 M’s of Esports BrandingMr. Beast, the wildly popular YouTuber known for his videos involving outsized pranks and giving away eye-watering amounts of money…Nov 10, 2020Nov 10, 2020