The Digital Sportsman

The Digital Sportsman

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Lowell Stevens

Why Does Esports Apparel Suck?

The next time you see someone wearing a Thrasher, Vans, or Supreme hoodie, ask them if they skate. Most will say they don’t, and a few…

Dec 2, 2020

Why Does Esports Apparel Suck?

Dec 2, 2020

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Lowell Stevens

5 Unexplored Partnership Opportunities for Esports Teams

In 2019, Nike inked a multimillion-dollar sponsorship deal with T1, the storied League of Legends pro team from Korea. As part of the deal…

Apr 30, 2021

5 Unexplored Partnership Opportunities for Esports Teams

Apr 30, 2021

Lowell Stevens

How to play Moonar Overseer

Moonar Overseer is a brand new incremental game from the partnership of Fox & Farthing and Playfix.io.

Aug 19, 2022

How to play Moonar Overseer

Aug 19, 2022

Lowell Stevens

How to teach someone to watch Pro League of Legends

Bringing someone into the cult of Pro League of Legends is hard. Here’s how to make it easier.

Jan 20, 2022

How to teach someone to watch Pro League of Legends

Jan 20, 2022

Lowell Stevens

NFT games aren’t games, they’re crypto casinos

People love to pretend that NFT games are going to be the future of gaming. They’re barely the past.

Dec 5, 2021

NFT games aren’t games, they’re crypto casinos

Dec 5, 2021

Lowell Stevens

It’s the Ping, Stupid

Much has been made of North America’s consistent regional failure in League of Legends. Pundits, analysts, casters, pros, and fans wring…

Nov 25, 2020

It’s the Ping, Stupid

Nov 25, 2020

Lowell Stevens

It’s time for a bespoke PC controller for PC gaming

If you’re reading this on a computer, put your hand on the keyboard in the FPS position. If you’re like most people, you have your middle…

Nov 18, 2020

It’s time for a bespoke PC controller for PC gaming

Nov 18, 2020

Lowell Stevens

The Mousetrap: Sabrmetrics Theory in Esports Management

This week, rumors erupted that Perks, erstwhile ADC for European League of Legends giant G2, would be returning to the midlane as the mid…

Nov 11, 2020

The Mousetrap: Sabrmetrics Theory in Esports Management

Nov 11, 2020

Lowell Stevens

SkullAssassin69: The Case for Branding Esports Pros

How do you pronounce XQC? What does it mean? Fans of the former Overwatch pro and now full-time streamer would have no problem with this…

Nov 10, 2020

SkullAssassin69: The Case for Branding Esports Pros

Nov 10, 2020

Lowell Stevens

The 4 M’s of Esports Branding

Mr. Beast, the wildly popular YouTuber known for his videos involving outsized pranks and giving away eye-watering amounts of money…

Nov 10, 2020

The 4 M’s of Esports Branding

Nov 10, 2020

The Digital Sportsman covers all aspects of esports including business, management, branding, marketing, coaching, and franchise development. New stories every Wednesday.
Editors
Lowell Stevens
Designer, writer, esports fan. Founder and creative director @ Fox & Farthing

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