How ‘Love Your Body’ Became A Marketing Slogan

Suzannah Weiss
Nov 5, 2015 · 6 min read
Lane Bryant’s #ImNoAngel campaign. Credit: Facebook

II n 1991, Naomi Wolf’s The Beauty Myth called attention to a lie we’ve all been sold: women must be beautiful to be happy. In the years since, a new myth has taken shape: we have to feel beautiful to be happy. And at the heart of this myth is a ubiquitous and affirming mantra that’s been bastardized by the advertising industry: “Love your body.”