The Establishment
Published in

The Establishment

How ‘Love Your Body’ Became A Marketing Slogan

Lane Bryant’s #ImNoAngel campaign. Credit: Facebook

II n 1991, Naomi Wolf’s The Beauty Myth called attention to a lie we’ve all been sold: women must be beautiful to be happy. In the years since, a new myth has taken shape: we have to feel beautiful to be happy. And at the heart of this myth is a ubiquitous and affirming mantra that’s been bastardized by the advertising industry: “Love your body.”

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Suzannah Weiss

Suzannah Weiss

Hi there! Find me at @suzannahweiss (Twitter), @weisssuzannah (Instagram), or www.suzannahweiss.com.