The Ethical Move

Tegan Tallullah

6 Ethical Problems With Marketing and What You Can Do Instead

Here’s some ways marketing professionals can transform the industry and use our skills to drive positive change

7 min readFeb 27, 2023

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Neon signage saying ‘do something great’ in capitals on a black background

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Sabine Harnau

3 ethical marketing myths we need to debunk, together

How the current ‘traditional’ business + marketing paradigm keeps us from achieving REAL change for the better

4 min readJan 16, 2023

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Jeanne Carlier

Approaching Social Media Through the Lens of Mental Health and the Environment

If you’re reassessing your relationship with social media, you aren’t alone. Maybe you’re looking to cut down on screen time, are feeling…

11 min readOct 27, 2022

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A hand holding a conifer’s branch over a blurred vegetal background

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Sabine Harnau

Ethical marketing conversations have a new home

It’s 100% possible to achieve above-average conversion rates with ethical marketing.

2 min readAug 29, 2022

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Jeffrey Shiau

Let’s move towards a world where all work is recognized and valued

One of the hallmarks of capitalism is the exploitation of human labor.

6 min readJul 12, 2022

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Fanny Marcoux

Networking — love it or hate it, you cannot force it

Your network is your net worth. I heard this sentence so many times, and believe it. But, as an introvert, it can be… tricky?

3 min readJul 4, 2022

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Networking — love it or hate it, you cannot force it

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Kate Holly

Is your marketing perpetuating Scarcity Capitalism?

You’ve probably heard the phrase “scarcity mindset” before, but what exactly does it mean?

7 min readApr 26, 2022

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Photo of almost empty shelves due to Covid in a Swiss grocery store. A person is walking on the left with a red basket filled with items.

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Karen Webber

Is it ethical to do marketing in times of global crisis?

This article was originally written by Ethical Move team member Karen Webber on her website. Following conversations in the team, we…

6 min readMar 2, 2022

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Is it ethical to do marketing in times of global crisis?

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Alice Karolina

A New Pledge for Ethical Marketing

Evolving The Ethical Move: we’re asking for more commitment to the common good while being less prescriptive.

5 min readNov 2, 2021

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Karen Webber

Switching off as a radical act

The internet makes the work of the ethical move possible, but we are deeply aware of how digital overload can harm our wellbeing.

3 min readJul 26, 2021

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Switching off as a radical act

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How we sell has us trapped in an endless loop of wanting and buying more; a cycle that is uninspired and harmful to the planet. The Ethical Move is setting out to empower people and businesses to break this cycle, to level the playing field.
Connect with The Ethical Move
Editors
Alice Karolina
alicekarolina.com . theethicalmove.org
Lauren Van Mullem
Ethical copywriter for coaches sharing tips on how to connect deeply with your clients through your words. www.TruerWordsbyLauren.com
Karen Webber
Ethical marketing coach, trainer and strategist at Goodness Marketing and the ethical move.

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