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The Event Blog
Event Ideas. Event Marketing Tips. Experiential Engagement.
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A client asked us why they needed to define their events positioning.
A client asked us why they needed to define their events positioning.
In the ever-evolving world of corporate events, having a clear and well-defined position is more than just a branding exercise — it’s a…
Adnan Morbiwala
Mar 13
Melbourne Meets India!
Melbourne Meets India!
We spent the last week working on an amazing engagement.
Adnan Morbiwala
Oct 8, 2024
Interesting Event Tech Ideas that can help you add that little extra to your next event.
Interesting Event Tech Ideas that can help you add that little extra to your next event.
Event technology continues to evolve every day and the corporate event industry evolves with it.
Adnan Morbiwala
Oct 5, 2024
Three Very Interesting Brand Activation Campaigns and why they were so successful.
Three Very Interesting Brand Activation Campaigns and why they were so successful.
Some of these happened years ago, but still set a benchmark with engagement and visibility and are amazing to see even today!
Adnan Morbiwala
Aug 1, 2024
Ways to make your next event more sustainable.
Ways to make your next event more sustainable.
In today’s world, where environmental concerns are more pressing than ever for brands, hosting a sustainable event is not only responsible…
Adnan Morbiwala
Jun 5, 2024
The Power of Neuromarketing in Events: Unlocking Attendee Engagement
The Power of Neuromarketing in Events: Unlocking Attendee Engagement
In the ever-evolving world of event marketing, professionals are continually seeking innovative ways to capture the attention and…
Adnan Morbiwala
Jun 5, 2024
4 Weird Event Crisis Situations that I have faced when working on Corporate Events.
4 Weird Event Crisis Situations that I have faced when working on Corporate Events.
In the dynamic realm of event management, organizers are well-versed in expecting the unexpected. From meticulous planning to contingency…
Adnan Morbiwala
Jul 26, 2023
Client Expectations : Dont be this client.
Client Expectations : Dont be this client.
A prospect I was speaking to yesterday got miffed when I said I wouldn’t be interested in taking on a project because we have a…
Adnan Morbiwala
Jun 21, 2023
Reading Between the Lines — An Event Guys Take on Enhancing Audience Experience
Reading Between the Lines — An Event Guys Take on Enhancing Audience Experience
In the context of an event , being able to recognize and observe things based on cues, signals or other underlying factors can be…
Adnan Morbiwala
Jun 15, 2023
Unveiling the Top Trends for Indian Corporate Events & Experiential Campaigns
Unveiling the Top Trends for Indian Corporate Events & Experiential Campaigns
As the corporate event landscape continues to evolve, staying ahead of the curve is crucial for event planners and professionals.
Adnan Morbiwala
Jun 13, 2023
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