❤️ ← Why That Doesn’t Work

You’ve seen it. They’re omnipresent. It’s the first comment on your latest post. The ❤️. And nothing else. Variations are:

• Cool!
• Nice pic
• Yaaas
• 👏

These are automated response bots that some lazy marketer paid for. It’s the fastest way detract brand value.

Instead, go find the top hashtags for your brand and comment with real insight. If you can’t bring value or a genuine compliment you’re spamming.

There are no shortcuts.

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