A note about SEO

We all know you can’t own a broad term anymore for SEO. It’s priced too high. Most brands still blow their marketing budgets trying to bid for their industry’s keywords. Instead they should focus on becoming a meaningful-specific.

I met someone who specialized in “last minute wedding officiant.” It was the only term they needed to keep steady business. I met a photographer at another wedding I attended recently. They told me they solely work with traditional Indian weddings.

By turning that niche dial strategically, true SEO will start working for you company.

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