A prediction about the next phase of content for businesses and brands

As more brands act like media companies there’s a constant hustle to stand out amongst the noise. I think that brands should make dramas of their origin stories. Maybe it won’t be at The Social Network scale, but perhaps a multi-episode podcast or TV show on Facebook Watch.

They would technically be docu-dramas. If the story can be told creatively, it can be a new way to truly stand out, away from the crowd.

What’s your origin story? If Netflix gave you a call, how would you pitch it? Keep this in mind for the next time you sit down to make content.

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