Designing a webpage that converts

Hint: Use the stock template provided

There are plenty of websites that have e-commerce solutions available. From Squarespace Inc. to Shopify you can set up your online store in an afternoon and start selling. Most people get held up is the design of their website. Often times we design the site based on our tastes, ignoring the end-user, the one who wants to buy from you. This can cost you dearly.

Try this instead.

Use the basic template provided by the site editor. The stock one. There’s a reason it was made the “stock” template: it’s the simplest one to understand and navigate. Look at e-commerce giants like Amazon and eBay and Alibaba. These websites are simple. It’s guaranteed there will be an image of the product, a description, and a big “buy” button, all front and center on the page. No scrolling, no seeking, it’s all there for you, the buyer. Simplicity wins every time.

Test this out today. Go into the backend of your site and revert the design to the stock one provided. Test it out for a month. See if there’s a shift in sales. You can also utilize heat-maps to see where people are going on your page, I’ve used Sumo Group’s heat-map for free. It may make you nervous at first, but instead of thinking about what could go wrong, think about what will happen if this goes right.

Simplicity is the ultimate sophistication. —Leonardo da Vinci

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